Alvaro Cadierno: SENIOR GRAPHIC DESIGNER in San Juan Capistrano, CA

Key Responsibilities & Accomplishments: ? Work closely with the Creative Director on design & development of graphic artwork, logos, and layouts for premiere clients; Betty Ford Estate, Owen Van Natta, Flexpower, Untuckit Shirts and CoopDeThe.

? Worked closely with the Director on design & development of men and women's ready-to-wear (woven & knit), fashion and home accessories. ? Proactively created and developed the collection throughout its lifecycle: concept to production. ? Conducted fittings and identified issues with the garment. ? Created graphic artwork and layouts for the line-sheets, look books and showroom invitations.

? Responsible for communicating feedback between corporate leadership and team regarding hair and makeup, styling, photography, and model movement, serving as the eyes on set. ? Producing images that are on brand and within the creative guidelines that we are given each season. ? Monitor live image selection and cropping via Capture One while collaborating closely with the head photographer and producer to ensure timely delivery of assets.

? Assisted principal designer in all office duties like client interface, design development, presentation and preparation of furniture installations. ? Web, packaging and graphic design for different brands including Rocky Rochon Design, Studio, The Paint Laboratory and BioLab.

Assisted principal designer in all office duties including scheduling, client interface, design development, presentation preparation, travel coordination. ? Accompanied principal designer to client meetings, site meetings, and assisted in furniture installations.

Created prints, packaging, logos, labels, hand tags, and accessories for 5 men's brands; Emidio Tucci, Black Label, Dustin, Homine and Llody's. ? Designed jersey, homeware and swimwear for Dustin brand (shapes, prints, accessories, labels and all over prints). ? Follow up of the samples, production and sales. Continual contact with international suppliers from Turkey, India, Bangladesh, Portugal and China. ? Video creation of the commercial presentations and casting for the models. ? Attended international fairs and shopping research trips.

Sourced fabrics and trims, designed and developed the collections for Kardem, a fashion garment manufacturer based in Istanbul working mainly towards the European market, ie. Inditex Group. ? Supervised fittings and led relationship with all the factories (prototypes & production) ? Attended international fairs and shopping research trips.

? Trend analysis through catwalk reports, fashion blogs, international trips and magazines. ? Selection of fabrics, development of prints and colours. Integration and coordination with the buying team. ? Ongoing contact with suppliers follow up. ? Elaboration of tech packs and coordination with pattern makers.

? Women's wear designer, jersey and cotton department. ? Involved in the design development, selection of colours and fabrics, fittings, casting models and commercial presentations. ? Video and Graphic design for the collections including Bread and Butter Fair in Berlin.

? Promotion of the brand via mass and social media to maximize press appearances. ? Prints, packaging and labels design, website and online shop.