Amanda Avedschmidt: Director of Sales in TRUCKEE, CA

• Oversee key accounts in North America to establish seasonal goals, review and learn from previous season sell-in and sell-through reports, provide feedback to internal product and marketing teams to optimize the product offerings, and support and manage prebook orders along with at once seasonal needs. • Designed and implemented contingency planning for potential issues across the operations and logistics spectrum. • Built and optimize the sales reporting infrastructure through Arcade's ERP system, NetSuite. Analyze and dissect sales data through NetSuite's dashboard and Excel pivot tables providing data to help ID upsell opportunities and areas of improvement. • Manage, coach and support 22 independent outside rep agencies in the US and Canada leading to an average of 40% growth per territory year over year. • Key contributor in bottom up seasonal forecasting. Extensive feedback and knowledge of how key accounts will impact seasonal buys. • Vet and implement sales tools and technologies to improve retailer sell-in and sell-through. • Key contributor in EDI integration setup with SPS and transitioning to TrueCommerce.

• First hire and key contributor in growing the company +40% year over year. • Led design and rollout of internal content portal, focused on distribution of assets and educational collateral, ensuring best practices we're utilized by buyers, in-store staff, and internal rep force. • Recruiting head for all new rep agencies, owing the identification, interviewing, hiring, and training of those we onboarded. • Owned the flow, adoption, and merchandising of Arcade's B2B portal, NuOrder with an increase in retailer adoption and direct order entry of 20% year over year. • Created educational collateral and email outreach designed to increase sales. Designed and built emails for both outside sales reps and the end customers (retailers). • Led monthly strategic phone calls with the rep force. Gathered feedback for marketing, product and brand departments on areas of opportunity. • Created Arcade's customer service and account management infrastructure. • Primary point person for all North American wholesale accounts. Reviewed and approved RTV requests, provided ATS reports proactively to ensure at once sales were not missed, worked with 3P warehouse teams to ensure routing guides are followed without problem.

• Built and maintained a strong relationships with 50+ accounts while providing recommendations on improving the success of their overall online marketing campaigns, exercised extreme attention to detail. • Coached all new account managers on best practices during their first weeks. • Optimized campaigns to ensure results exceeded the clients' ROI goals (adjusted bids, frequency caps, & segmentation). • Exceeded monthly quota by a minimum of 50% consistently while simultaneously managing a $1.3 million book of business.