Amber Alvarado: DIGITAL MARKETING COORDINATOR

Manage third-party social platforms for peer-to-peer fundraising campaign efforts Engage with online social communities to build cohesive relations to increase audience engagement Lead day-to-day execution and support of email quality assurance and performance reports using CRM/CMS platforms Maintain daily management of the Feeding America website, including proofreading, formatting, and publishing annual reports Collaborate with external agencies and other food bank partners to provide digital marketing consultation and execution support

Designed branded content aligned with business objectives in collaboration with social and strategy teams Customized and expanded existing social reports to include S.M.A.R.T. goals and actionable campaign insights Increased engagement rates on all social platforms in under six months, with top engagement rates reaching over 27% Successfully translated key metrics into consumer insights and opportunities for social channel strategy recommendations Achieved engagement rates that outperformed external social media reports by spearheading new content initiatives and strategies

Directed the communications intern program mentoring up to two interns each quarter Championed the reorganization of all social content into a singular hub, improving efficiencies Improved social media metrics across social platforms; audience by +12%, impressions by +28%, and clicks by +55% Streamlined integrated marketing communication strategies and campaign analytics for organic and paid social Pioneered new training manuals to provide additional marketing support and guidance to the Councils' Centers of Excellence

Restructured search account for upcoming public relations paid search campaigns Performed mid and post-campaign reports using data analyses to provide insights for further growth Strategically built paid social brand awareness campaigns that reached over 20% of the target audience Leveraged brand studies on paid social campaigns to develop insights and strategies for future brand campaigns Successfully paced $500,000 budgets on a monthly and quarterly cadence for consumer packaged goods products