Amber Labbe: Marketing Assistant EMEA in York, ME
Amber Labbe
Marketing Assistant EMEA
York | United States
Skills
No information
Interests
Yoga
Skiing
Surfing
Industries
Fashion
Lifestyle
Outdoor
Snow
Surf
Summary
Activity
Projects
No information
Work experience
Wolverine World Wide
Marketing Assistant EMEA | 05/2014 - Current
Responsible for both brands, Sperry Top-Sider and Keds
Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, as well as apparel and accessories, this apt saying not only speaks to our focus, but also to the bright future before us.
Among the first in our industry to leverage the global potential of our brands, ours is a diverse business model that spans numerous countries and various categories. Our success is made possible by the countless individuals who have shared our passion for delivering trusted products throughout the years.
With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise ever-expanding portfolio:
• Owned – Bates®, Chaco®, Cushe®, HyTest®, Hush Puppies®, Keds®, Merrell®, Saucony®, Sebago®, Soft Style®, Sperry Top-Sider®, Stride Rite C
KEDS
Style Consultant, Event Marketing | 08/2013 - 11/2013
Freelance style consultant responsible for trade show and event coordinating at Wolverine World Wide brand conference
*Assisted in designing Keds trade booth for Wolverine World Wide brand conference
*Created visual directive for the brand through visual merchandising of trade booth
*Produced and styled Keds fashion show to present SS '14 product line
*Assisted in planning evening events and dinners at brand conference
KEDS
Marketing Coordinator Intern | 08/2012 - 07/2013
In 1916 Keds redefined footwear with the introduction of the Champion sneaker. The simple and chic design ignited a style revolution, capturing the hearts of girls everywhere from fashion icons to the girl next door. Today, Keds is a head-to-toe fashion lifestyle brand fueled by a passion for imagination, inspiring a new generation of girls to stay authentic, optimistic and brave.
*Produced and styled Keds fashion show for Fall '12, Spring '13, and Fall '13 product lines
*Coordinated social media accounts such as; Facebook, Twitter, Instagram, Tumblr
*Developed weekly presentations on Taylor Swift's current involvements and achievements as our brand ambassador
*Researched and developed trend boards to generate new ideas for future story lines
*Managed and updated marketing asset website for international distributors
*Responsible for all proto, pre-line, and sales meeting samples
Stride Rite
Creative Marketing Intern | 05/2012 - 08/2012
Stride Rite Children's Group
For over 95 years, Stride Rite Children’s Group has been the leader providing quality children’s footwear that moms trust and kids love. Backed by more than 90 years of research, Stride Rite shoes are made especially for kids and wear-tested by kids. Through our sole commitment to “kid rite” innovation, quality, health and style, we enrich the journey of childhood one step at a time.
*Leader in Collective Brands Performance and Lifestyle Group Summer Internship Program and presented assigned group project to CEO
*Trafficked all marketing projects for current and future seasons
*Coordinated creation and distribution of Fall '13 in-store catalogue
*Participated in styling window displays and store interiors, resulting in a better customer experience
Tommy Hilfiger
Sales Associate | 05/2008 - 05/2012
As one of the world's leading premium lifestyle brands, Tommy Hilfiger delivers superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to classic, American fashion.
*Lead visual display and merchandising direction
*Performed as personal stylus to clientele by helping with appropriate apparel and accessory choices
*Achieved personal daily sales goals by educating customers of the brand and product information while providing excellent customer service
Education history
Bay State College
Bachelor of Applied Science (BASc) | 2010 - 2014
Connections
Companies (0)
No information