Amiee Fisk: National Sales Manager in Seattle, WA

Developing and executing comprehensive sales strategies to expand Passenger's US Market share and achieve our sales targets.

KEY/SPECIALTY SALES CHANNELS MANAGEMENT AND STRATEGIC WHOLESALE PROJECT MANAGEMENT - Developed 2023 wholesale org strategic sales plan inclusive of eight Key Accounts and 10 specialty sales territories. - Strategic account program management (8 accounts including DSG, Academy, Bass Pro/Cabela’s, Scheels, etc.) including seasonal launch plans and sales strategies, assortment design, monthly margin analysis and (re)forecasting, inventory set-up and maintenance, product launches, promotional plans and staff training. - Identified opportunities, scoped and initiated onboarding process for six new trade shows /GTM event efforts and ExpertVoice training/sales platform. - Managed 10 independent sales agencies to achieve regional sales plans. Onboarded two new regional teams. - Developed two new tools to establish $10m annual QALO forecast, analyze market data and provide strategic forecasting monthly against sales goals. - Consulted on product development, go-to-market strategies and expansions, brand positioning, sell-in materials, and product segmentation/distribution channels - including exploration/transition to Elastic-suite b2b platform.

INDEPENDENT REGIONAL AGENCY MANAGEMENT & CORPORATE CONTRACT BRANDS REPRESENTATION: PRANA, PISTIL DESIGNS, CARVE DESIGNS, TOES ON THE NOSE, TRUE HERO. - Led order book and regional brand management for over 100 B2B retail accounts ($3.5mm annual) for the product line portfolio in assigned Territories (8-13 states depending on brands). - Developed annual business plans and led all cycle activities including sales/product presentation delivery, negotiation of orders, performance reporting/forecasts and relevant dealer service to achieve sales targets. - Developed Agency’s P&L management and business administration processes, including annual budget, communication templates, entry process for 400+ seasonal purchase orders, management of 1000+ unit sample line and regular travel for field sales activities in startup environment. - Coordinated and led on-location meetings with accounts for product training, merchandising, inventory management/stock balancing, special projects and retail marketing activations/special events. - Provided 4 annual presentations to senior brand leadership to analyze market trends, as well as analyses during the forecasting and post season reporting periods. - Provided leadership for three Account Executives, including all recruitment interviewing, onboarding training and activities, and consistent coaching sessions.

SALES SUPPORT REPRESENTATION: SALOMON OUTERWEAR & HARDGOODS; BONFIRE OUTERWEAR; HESTRA; CARVE DESIGNS - Managed apparel and hardgoods (skis, snowboards, boots, goggles, etc) account relationships for SE Territory for recreation products including brand presentation delivery, negotiation of orders and relevant dealer/customer service. - Built systems to manage contacts, order entry, sample line and travel arrangements for Agency members across 8 states and 80+ accounts. - Planning and participation in relevant retailer events including 30+ hardgoods demonstrations, in-store technical apparel training, and marketing events per season. - Improved verbal communication and presentation skills, manufacturer’s sales strategies, retail math data analysis, technical apparel & textile training and knowledge of competitive product sets.