Amy Esposito: in Manassas, VA
Amy Esposito
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Manassas | United States
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Summary
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Work experience
Thousand Oaks Barrel Co.
Email Marketing Coordinator, Operations Manager, Digital Marketing Strategist | 06/2017 - 01/2020
MARKETING • SOCIAL MEDIA • PRODUCT DEVELOPMENT
• Conceptualizing new strategies for our retail site and utilizing available web tools in order to enhance user experience, increase organic exposure on various search engines, and overall revenue.
• Managing and designing promotional post for newly launched product in order to maximize visibility to both retail and wholesale customers on all social media platforms such as Pinterest, Facebook, Instagram, and Google.
• Revamped over 500 Amazon listings that were missing key details which led to a $62k increase of sales from 2017 and 2018 in just a two month period.
• Attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, IL where I was able to attend workshops targeted toward our core goals at the time. As a result, I was able to get a better graso of our Amazon and ecommerce initiatives and utilized the knowledge, not only for our retail sales but sharing this knowledge with our drop ship clients as well.
OPERATIONS • TRAINING • PRODUCTION
• Provided hands on training to new employees that focused on the initial processes that were vital to the down-stream through art, print production, quality assurance, and shipping.
• Created training material that detailed step by step instruction for retail, drop ship, and distillery orders via QuickBooks, client portals, Amazon, Etsy, ShipStation, and our CS-Cart based ecommerce sites.
• Managed and communicated with bigger clients such as Uncommon Goods, Wine Enthusiast, Hammacher Schlemmer, The Grommet, and Wayfair to ensure their cutoffs were being met, return request were resolved, and overall satisfaction was exceeded.
• Provided daily art proof project confirmations to clients and from time to time alternative design concepts for specific promotions for clients like Elijah Craig, Jim Beam, and Woodford Reserve.
• Administered quality assurance prior to orders being distributed to each department, as well as prior to being shipped. This aided me to hold certain departments accountable for missing instructional notes or grammar, and spelling errors. This helped us work as a team to determine various tactics to decrease these errors.
• Developed and customized an inventory database using "Sortly" in order to provide accurate quantities of barrels, promotional products, and hand crafted substrate. Never having a inventory system for the promotional products prior led to products being ordered too often or not often enough.
Ready to Cover | E-Commerce Store
Operations Manager | E-Commerce Developer | 02/2012 - 05/2017
• Managed the development, execution, and enhancement of e-commerce initiatives and projects to ensure customer satisfaction, quality of service, and achievement of store goals.
• Improved customer service satisfaction through ongoing communication, shipment fulfillment, and customized research performed for each and every customer.
• Successfully expanded geographic regions based on targeting quantities of interior designers.
• Designed and utilized marketing tools for enhancing promotions, coupons, and direct mail.
• Maintained and developed a computerized client database in order to easily identify ways of modifying promotions for every client.
• Administered online order fulfillment by integrating a combination of software including BigCommerce, QuickBooks, T-Hub, Authorize.net, and FedEx Shipping Manager.
• Immense implementation of utilizing additional outlets of online markets to sell the stores product.
• Trimmed shipping-related costs that represented an annual $20k reduction.
![Image Zumiez](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/14d07852-e206-493c-8cdd-2fe749775744/AVATAR/d7378b75-dc24-4f99-a9b5-30ee48a2ef6c.jpeg)
Zumiez
First Assistant Manager | 09/2009 - 07/2011
• Created and delegated action plans to coach and develop my team by utilizing the existing stores building tools and customer training programs to increase sales and retain customers.
• Consistently trained and provided guidance to 2nd assistant managers and sales associates by setting clear goals and objectives, measuring performance, and from there, providing guidance to each individual through regularly communicating positive and negative observations of their performance to further maximize their customer service abilities and meet their goals
• Developed, coached, and motivated a 13 member team in product merchandising, sales strategy, and selling techniques by creating a performance driven culture to promote accountability and personal responsibility
• Create weekly schedules and direct changes by using scheduling and forecasting tools to ensure our store achieved both payroll goals and sales goals.
• Ensured customer satisfaction by accommodating multiple alternatives to meet their needs and wants if we didn t have a particular item in stock.
• Maintained loss prevention by providing outstanding customer service and ensuring all loss prevention policies were performed on a daily basis in the store to reduce internal and external theft which resulted in quarterly inventory results of -0.01% and -0.75%
• Responsible for ensuring corporate policies of closing procedures, loss prevention procedures, and daily bank deposits were accurately performed and complete on a daily basis.
• Responsible for coordinating promotional floor sets and displays that adhered to corporates delegated week to week sales and merchandise changes
Education history
ECPI
Bachelor of Science | 2007 - 2009
Osbourn Park High School
High School Diploma | 2004 - 2007
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