Amy Smith: Marketing Copywriter in San Diego, CA

Thermo Fisher Scientific, Califia Farms, Jennifer Adams Home • Writing and editing a high volume of marketing pieces, including emails, brochures, web banners, flyers, social media collateral, video scripts, and trade show booths in an agency setting. • Transforming complex technical and scientific information into consumer-friendly creative in a fast-paced environment, meeting all deadlines. • Collaborating with business managers, project managers, and design team to identify issues and opportunities, facilitating high-quality content. • Adherence to brand and regulatory guidelines, trademark usage, and best practices for grammar and punctuation. • Refreshed over 70 product listings to unify brand voice and create consistency for Salsify purchasing platform. • Creative copywriting and editing for product packaging, optimizing for company website and SEO. • Creation of domestic and international writing style guide. • Wrote product and lifestyle blog posts for a luxury home brand website to drive traffic and consumer engagement.

Responsible for all aspects of marketing consumer packaged goods, reporting directly to CEO. Coordinating with Sales and Operations to market to consumers, brokers and businesses. " Social Media: Creating consumer demand through targeted ads. Increasing followers on Facebook and Instagram through posts and influencer partnerships. Creating content and marketing strategies. Data analytics. Utilization of Google Ad Words to promote YouTube videos and WordPress for blogging. Perennial student of social media, new apps and technologies. Customer service interaction with consumers on social media and email. " Copywriting & Content Creation: Above average open rates for e-blasts (Mail Chimp and Constant Contact). Writing for product packaging and product information forms. Creation of engaging content for social media and newsletters. Assisting in photoshoots, videos, and product styling. " Sales & Support: Planning, setting up, and attending trade shows (manning the booth). Managing infor

Customer-facing role marketing services to businesses and customers. " Social Media & Copywriting: Employ corporate marketing themes into the local market. Develop local market campaigns. Manage brand message. Adhere to franchise sales and marketing guidelines. Content creation. Writing newsletters, flyers, and e-blasts. " Route Sales: Customer-facing route sales, scheduling weekly and monthly customer calls. Delivering exceptional customer service as one of the industry-leading brands. Management of 200+ customer contact records. Formed strategy for new channels of sales and opportunities. Sales increase of 20%. " Events: Hands-on event planning and execution including charity golf events, on-site parties, and attending Chamber of Commerce functions. Running and teaching educational and credentialing classes to industry professionals.