Ana Thompson: SENIOR WOMEN'S DESIGN CONSULTANT

Responsible for developing the creative vision for the Wrangler Women's collection for all product classifications. • Design, develop and deliver innovative, brand right products which meet category and consumer business needs with a sustainable mindset. • Develop consistent color, trend, and creative direction across business categories to ensure brand positioning and brand equity objectives are intact. • Research emerging trends, styles and key influencer markets to strengthen brand image and maintain competitive positioning against key brand consumer targets. • Review samples and resolve outstanding issues with design and costing. Troubleshoot product development related problems to maintain calendar deadlines. • Prepare all selected and confirmed styles to be computerized and design sheets completed to a high standard for sending to buying offices globally in both Illustrator and 3D. • Direct the presentation of the Women's collection to Sales and Merchandising. Provide seasonal direction to ensure vision is executed in the market. • Lead the direction for styling and product cues, as well as seasonal guides for visual mer- chandising for all channels. • Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence.

• Travel overseas to develop brand right product with a sustainable mindest. • Build a concept driven showroom merchandising the seasonal big ideas in trend, color and innovation and present to cross functional departments. • Shop domestic & international markets to anazlye the competitive landscape and advise product opportunities. • Partner with cross-functional departments to develop and meet a strategy that ensures product covers regional needs and cost targets. • Make timely design decisions in fit, styling, and wash that creates equity and adheres to the brands heritage. • Train, develop and manage Design Associates and Assistants. • Visually merchandise showroom displays, and mock in store retail environments, to show seasonal concept, product, and campaigns. • Review and approve all tech packs to ensure accuracy of product development. • Collaborate seasonally with major brands to create exclusive trend right capsule's. • Direct, design and style seasonal runway collections and photoshoot's.