Andrea Branton: in San Diego, CA

As a member of the Senior Management Team for the personal care and medical device brand, Astroglide®, led strategic branding and marketing activities including new product launches, go-to-market plans, e-comm marketing, agency management, earned media, reported financials and KPIs. Hired, inspired, and motived a team of direct reports and managed cross-functional teams. Doubled company’s product assortment by leading 10 new products launches which included project leadership, consumer research, data insights, packaging and naming, copywriting, pricing, shopper marketing, and go-to-market plans for Amazon and brick & mortar accounts. Supported Amazon business growth (+1100% sales increase between 2019 and 2023) with go-to market plans for new products, product page optimizations, and Vendor & Seller Central analytics. Key contributor to company’s 70% annual revenue growth ($25M) from 2019 to 2023.

Led all marketing strategies, go-to-market programs, and relationships for mass and specialty wholesale accounts including Dick's Sporting Goods, REI, Amazon, Zappos, Scheels, Fleet Feet, among others. Contributed to Wholesale Department's double-digit growth in 2016.

Directed all consumer and retailer marketing programs while spearheading strategic direction for licensed cookware brands including Rachael Ray, Paula Deen and Cake Boss with a combined annual revenue of over $200M; developed and executed annual marketing plans consisting of digital and omnichannel marketing initiatives. Managed and established high-profile relationships with celebrity personalities and network affiliates.

Developed and managed all marketing, promotions, social media and events for CA's oldest wine region consisting of over 40 wineries, 30 grape growers and hundreds of community members; cultivated and fostered relationships with public, state and industry regulatory agencies as well as community and trade organizations, oversaw all aspects of consumer, trade and member events while increasing sponsorships 75% annually.

Community Relations Coordinator, Los Angeles Regional Office Oversaw all philanthropic in-store events and Community Shopping Days across California, Texas and Arizona with direct responsibility for advertising, logistics and internal/external communications; determined sales and community contribution goals, fostered relationships with national and local non-profit organizations, and negotiated with vendors on sponsorship dollars, execution of in-store events and implementation of gift with purchases. Coordinated in-store public appearances and press releases for talent and artists including Paris Hilton, Kanye West, Pete Sampras and Russell Simmons, among others.