Josh Valeo: Tech-savvy marketer. Builder of brands. BMX lifer. in Silverado, California

Lead eCommerce operations for five Glico USA brands (Pocky, Pretz, Pejoy, Friend Bakery, Caplico) across Amazon, Shopify, and DTC channels. Attained and managed full Amazon Brand Registry for all brands, overseeing catalog setup, A+ content, Storefront design, and PPC campaigns. Collaborated cross-functionally with supply chain and logistics teams to manage FBA inventory and ensure operational efficiency. Onboarded and directed a digital marketing agency for social strategy and paid media execution, increasing campaign ROI and driving sustained DTC growth. Developed seasonal campaign calendars, aligning product launches with national retail promotions and digital marketing initiatives. Spearheaded Amazon optimization initiatives, including keyword research, enhanced product listings, and backend data hygiene. Oversaw Shopify store management, UX updates, customer service processes, and ongoing product merchandising.

Developing minds, young and old, about the wonders of music. Develop lesson plans on an individual basis to nurture the most productive path to learning their instrument (guitar and bass).

Developed the new design of their newly migrated e-commerce store through a Magento CMS. Designed new layout, developing a new layout, new design elements and enhancing their existing branding. Create landing pages and implement SEO-friendly strategies.

Built and led a cross-functional marketing team of 4 in-house staff and 2 external agencies to drive brand growth, lead generation, and digital performance. Developed and implemented the company’s first comprehensive brand guidelines, ensuring consistency across digital, print, and sales collateral. Produced high-converting marketing assets, including website content, packaging designs, pitch decks, and client-facing presentations that supported the sales pipeline. Launched a sustainability marketing initiative that positioned Trinity as a leader in eco-conscious packaging, fostering partnerships with green vendors and aligning with ESG trends. Secured earned media placements and industry recognition from Inc. and Fortune, boosting brand credibility and expanding market reach. Oversaw SEO/SEM strategy and content development efforts to improve organic visibility and inbound marketing results.

Managed full-cycle B2B sales of IT hardware and cybersecurity solutions across high-volume eCommerce platforms including Amazon Business, CDW, and Insight. Developed client relationships with SMBs and enterprise customers, identifying pain points and delivering tailored technology bundles. Optimized product listings, content accuracy, and promotional pricing to maintain buy box eligibility and boost conversion rates. Partnered with distributor and manufacturer reps to coordinate inventory forecasting, lead times, and drop shipping logistics. Maintained CRM data hygiene and followed up on inbound leads from partner portals, achieving a consistent monthly sales pipeline.

Developed WordPress ecommerce site from ground up. Creating brand identity, including: logo design, layout design, product photo editing. Integrating back-end analytics, structure to store, and organizing categories and subcategories for various brands. Develop new blog content for further engagement. Link to Social Media accounts and integrate brand into the associated communities.

Launched SEO strategies for clients across diverse industries, helping improve organic search rankings and doubling web traffic for select clients within six months. Conducted in-depth keyword research and competitive analysis to inform meta content, site architecture, and content marketing plans. Optimized existing web content using on-page SEO best practices, resulting in optimization score increases of 10–25%. Created backlink strategies by ghostwriting articles for niche industry publications, boosting domain authority and referral traffic. Gained hands-on experience with foundational SEO tools (e.g., Google Analytics, SEMrush, Moz), laying the groundwork for a career in digital marketing and performance optimization.