Josh Valeo: Web Design | Marketing | Digital Media | E-Commerce in Silverado, California

Maintain and optimize e-commerce D2C initiatives through emerging e-commerce platform. Develop D2C relationships with customers and nurture a positive shopping experience.

Developing minds, young and old, about the wonders of music. Develop lesson plans on an individual basis to nurture the most productive path to learning their instrument (guitar and bass).

Developed the new design of their newly migrated e-commerce store through a Magento CMS. Designed new layout, developing a new layout, new design elements and enhancing their existing branding. Create landing pages and implement SEO-friendly strategies.

Built and managed a marketing team of 4 in-house employees and 2 agencies. Created brand guidelines, social media assets, web assets, marketing materials, product imagery, UX/UI, packaging designs, dynamic and static presentations, blog content, emails and more. Led in growing brand awareness by submitting to various awards resulting in accolades from Inc. (Best Workplaces, Power Partner, Best In Business), Fortune (America’s Most Innovative Companies), and being sited in publications such as Yahoo!, Forbes, other packaging-industry thought leader websites. Started a sustainability campaign that led to partnerships with sustainable packaging companies.

Converted over 180 vendor-branded microsites to a mobile responsive platform. Designed and developed new vendor microsites. Optimized and managed product listings on 3rd party marketplaces for over 180K SKUs. Organized and designed 16+ vendor branded Amazon e-commerce storefronts (Sonicwall, WatchGuard, Fortinet, and more) including A+ content. Collaborated in creating dynamic excel sheet templates to manage a complex system of vendor products, content, and upload templates for various use-cases. Grew the 3rd party marketplace department by 500% over 3 years.

Developed WordPress ecommerce site from ground up. Creating brand identity, including: logo design, layout design, product photo editing. Integrating back-end analytics, structure to store, and organizing categories and subcategories for various brands. Develop new blog content for further engagement. Link to Social Media accounts and integrate brand into the associated communities.

Developed SEO strategy tailored to a variety of industries that helped increase organic search engine rankings and grew website traffic by up to 100%. Conducted keyword research and developed SEO-friendly meta content to maximize website visibility. Optimized existing content, using standard practices, and increasing optimization scores by 10-25%. Implemented strategy to increase backlinks by ghost-writing articles for industry specific web publications.