Andrea Grimaldo: Marketing and communications volunteer in Seattle

•Increased work efficiency by 20%, optimizing data synthesis by building Google Analytics visualization dashboards and reports that include: Audience, Acquisition, Behavior and Conversion for YWCA'S web content verticals. • Draft weekly posts for social media channels to promote YWCA events and programs. • Compose monthly summaries of YWCA and Political blogs to update staff on current articles on the intranet. • Audit website content on Drupal and suggest keywords for SEO positioning. • Post YWCA events on regional community calendars, driving

• Managed all social media channels by creating and sharing engaging content, promoted tours and events for family and youth programs. • Monitored performance of Facebook and Instagram throughout Facebook and Instagram Insights. • Took photographs, designed custom banners, and created graphics for workshops and events.

• Liaison between the client and the agency, participated in the presentation of strategies and provided ongoing reports of internal campaign in Central America and the Caribbean. • Updated budgets and costs campaigns. • Coordinated requested deliverables with the creative team to meet client’s deadlines.

• Established contact with worldwide production companies for coproduction and production services in Colombia. • Prepared presentations to promote projects in international festivals, like MIPCOM, NAPTE and AFM. • Worked with the graphic designer to develop email campaigns for project sales and intended partnerships abroad. • Responsible for creation and management of marketing database.