Andrew B. Smith: Director of Marketing and Audience Development in Northridge, CA

Direct all marketing initiatives for a publisher of B2B beauty magazines and websites BeautyLaunchpad.com, DAYSPAmagazine.com, TheColoristmag.com, NAILPRO.com, BeautyStoreBusiness.com, MedEstheticsmagazine.com, and EYELASHmag.com; for the consumer magazine NailItmag.com and for e-commerce for BeautyEtcStore.com Develop and manage annual marketing calendar for above publications that consistently increases subscriptions, digital readership, web traffic, email address acquisition, and engagements for 30+ social media accounts (incl. Facebook, Twitter, Instagram, Pinterest) Responsible for complete redesign, relaunch and maintenance of 17 Drupal CMS websites, including those for the above magazines and affiliated seasonal show/event sites Manage three direct reports (two web designers and one email manager); manage individual freelancers and contract companies; direct internal meetings with Editorial, Art, Sales, Web, and Management; direct UX and Editorial content strategy Develop SEO strategies and oversee their execution for all websites; drove several sites to Google Top 3 for targeted keyword phrases Led marketing team responsible for launch of Nail It!, the first-ever consumer magazine devoted exclusively to women's nails • Focused marketing and social media resources on an advocate audience -- nail techs, as well as salon owners, who benefited from a surge in consumer nail spending • Built circulation with Facebook ad expenditure ROI of 5-to-1 • Accrued 150,000 Facebook fans without a "Like" campaign as a collateral benefit Quadrupled web & social media presence of our B2B hairstylist publication, NAILPRO.com, with nail art gallery (which also drove email acquisition) and profiles of everyday nail artists which were widely shared Launched “Video on the Go” to sell video services to reach audiences outside trade show areas; videos average 50,000 views; some videos have topped 1 million views