Andria Ward: Sales/Development in Unionville, CT

ANDRIA WARD 46 West Avon Road Unionville, CT 860.305.7256 award430@yahoo.com EDUCATION 1988 Bachelor of Science, Major: Marketing NORTHEASTERN UNIVERSITY, College of Business Administration Boston, Massachusetts PROFESSIONAL EXPERIENCE April 2011-August 2015 Total Fitness Equipment Commercial Division Business Development Manager, Duties included Cultivating prospects within the vertical market categories. Producing marketing materials specific to product and end user requirements. Scheduling mailings, email contacts, and phone follow up in a timely manner. Attending Trade shows, Vendor Meetings and Sales forecast planning. Working all new construction projects from start to bid date, contacting all decision makers and project managers as dictated. Presenting bid packages at the scheduled openings. Monitoring State Contracting Portal for any potential opportunities. Managing the Preventative Maintenance program for customers through Fitness Solutions. Trouble shooting all order, delivery and installation matters. Cultivating relationships for customer retention and repeat business. Staying informed to any activity where Total Fitness Equipment could play a role within Connecticut & Western Massachusetts. October 2006-September 2011 Chapter 1 Fine Home Furnishings Assistant Store Manager Responsible for daily operations of a retail furniture store. Furniture Market, being one of three locations owned and operated by the company. Duties including, inventory, pricing, floor display, retail sales and special orders. Inventory ranging from Leather and Upholstery options, Case Goods and Home Accents, including lighting, artwork, mirrors and accessories. Knowledge of multiple product lines between the three store locations. Accurate communications between store management to fulfill client and interior designer requests. November 2008-March 2009 Seasons Magazines Consultant, Business Development Providing sales expertise for the launch of Seasons of Glastonbury. A quarterly publication, created as the community magazine, providing editorial content specific to the community that focuses on, people, places and history of Glastonbury. Presented in an upscale, reader friendly and informational format. Responsibilities include: targeting and selling key accounts, establishing networking and communications via client contact and C.O.C Creating client database, marketing materials, and presentations related to the publishing and advertising sales of the premiere Spring Edition. Assisting in the continued sales efforts of the two existing publications, Seasons of the Farmington Valley and Seasons of West Hartford. November 2004-October 2008 Hartford Magazine, Marketing Resource Consultants Senior Account Executive • Acquired print advertising sales for 3 new monthly publications: Hartford Magazine, Connecticut Home Living and CT Business Magazine. • Created an account list, and client territory encompassing the 37 towns that make up the Greater Hartford market. • Interacted with advertising agencies and media buying services. • Monitored accounts receivable activity. • Expanded client base to include business to business accounts as well as those retail accounts requiring a statewide market. • Proposals, presentations, negotiating contracts. September 2001-October 2004 LIFE Publications, White Publishing Senior Account Executive Primary territory: Farmington Valley with an emphasis on Avon and Canton • Sold monthly print advertising in 13 town publications. • Involved in the launch of 2 new publications, South Windsor Life and Glastonbury Life. • Developed new sales approaches to acquire accounts and offset competitors. • Monitored competitive media for account activity. • Coordinated correspondence for all departments involved in the sales process including: editorial, production and accounts receivables. • Continued sales growth in assigned markets. June 1997-June 2001 Connecticut Magazine, Journal Register Company Territory Manager, Central Connecticut • Developed proposals and marketing programs for national and regional advertisers. • Produced new account leads, advertising sales. • Maintained and expanded client base list. • Responsible for meeting monthly sales quotas, client satisfaction and problem-solving. March 1995- May 1997 New Britain Herald, Journal Register Company Senior Account Executive, National Sales • Responsible for national and major accounts. • Handled R.O.P, inserts and specialty printing. • Interacted with advertising agencies and media buying services. • Presented New Britain Herald, Bristol Press and Middletown Press as a market package. • Monthly billing exceeding $60,000 PREVIOUS EMPLOYERS September 1988-February 1995 New Mass. Media Advocate Newspapers, Hartford, CT Account Executive, Senior Account Executive. Cooperative Education Experience, Northeastern University • John Hancock Financial Services, Boston, MA. • IBM, European Areas Division Headquarters, Paris, France. • Boston Globe, Boston, MA. • Metro Market Studies, Brookline, MA. • Decker Rickard, Glastonbury, CT.