Andy Haumersen: Brand Supervisor in Los Angeles, CA

Chipotle Account

Hulu and Stone Brewing • Supported the production of last year’s “Hulu Doesn’t Just Have Live Sports” Super Bowl debut alongside New England’s ex-Patriot, Tom Brady. The idea was presented, sold, produced, and delivered in approximately 66 days and resulted in nearly 2.4 billion impressions. • Led Hulu’s first NFL-focused campaign featuring Baker Mayfield, Saquon Barkley, and Todd Gurley in 3 TV commercials, 18 social videos, and Hulu’s first and only video game (winning an FWA award in the process). -->Orchestrated a photoshoot for our Instagram verified “catfluencer”, Mr. Hulu Has Live Sports. • Collaborated with executive leadership teams to launch Stone Brewing’s first ever advertising campaign “Leave No Stone Unturned”. -->Main point of contact internally and externally throughout the creation of digital display banners, social videos, print ads, OOH and POP assets. • Planned, organized and rehearsed 3 remote video shoots via Zoom over the last 6 months. • Managed all production budgets from bidding until closure. -->Was responsible for tracking, communicating overages or savings, and finding opportunities to leverage these savings in fun and creative ways (see video game experience above).

• Flawlessly executed the launch of a massive 360° fútbol campaign. -->Included: (6) broadcast ads, (64) Facebook carousels, (3) Snapchat lenses, (96) GIFs, constant community management, partner-produced content, and a microsite. -->VW owned 34% share of voice on social channels during the tournament and gained 300k organic YouTube views on the broadcast ads. • Spearheaded Volkswagen’s first experiential execution, Betta Labs. A traveling “Instagramable” room which allows people to immerse themselves in the different features of the car. -->Resulted in nearly 2.5 million impressions and many, many selfies.

•Served as point person during the creative development, production, and delivery of digital banners and high-impact rich media executions for a number of vehicle launch campaigns. •Communicate daily with product experts, lawyers, creative directors, business affairs, and our media partner to ensure all advertising material is accurate, delivered on time, and under budget. •Managed multiple high profile media partnerships during the national launch of the Golf Alltrack. -->Partnerships include Sunday Night Football, English Premier League, and National Geographic. -->Invited to speak on an industry panel at the National Geographic headquarters on the role of social media influencers in modern day advertising.

•Support two project managers by coordinating logistics for large-scale tradeshows, taking ownership of small format portable programs, and organizing nationwide mobile tours •Ensure projects run smoothly from the time an RFP is received, till our brand experience returns safely to our warehouse •Within two weeks of being hired, took control of the Biosense Webster portable program. oSince then, I’ve delivered every portable unit on time, and trained a new hire how to successfully manage the program. •Communicate directly with clients on a daily basis, to manage expectations and cultivate long-term relationships •Brands Supported: LG, Allstate, Biosense Webster, Novartis, Bank of America