Angella Green: Marketing Director in Playa del Rey, CA
Angella Green
Marketing Director
Playa del Rey | United States
Skills
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Interests
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Industries
Creative Agencies
Fashion
Lifestyle
Health & Fitness
Summary
Activity
Projects
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Work experience
Yoshinoya America, Inc.
Marketing Director | 12/2013 - Current
• Directed marketing and brand management of the $100M Yoshinoya brand for 103 restaurant locations in California
• Achieved an average 5%+ increase in store revenue (SSS) and transaction growth year-over-year since 2013
• Led a brand redesign and re-concept including new logo, restaurant remodel, menu board redesign, repositioning, and messaging
• Oversaw promotional marketing of several successful launches of new menu items; exceeded product mix and SSS goals by 6%
• Managed grand opening marketing efforts for five new restaurants; exceeding project sales metrics
• Spearheaded the creative redesign and execution of new company website to ensure accuracy of menu/location/branding
• Led direct mail promotion and campaign management (forecasting, cost of goods analysis, sales analysis, art direction)
• Created and presented marketing presentations to business partners and franchisees to implement yearly plans and promotions
Panda Restaurant Group, Inc.
Senior Brand Manager | 08/2008 - 12/2013
• Directed brand management of the $1.8B Panda Express brand (menu and packaging development, positioning, and messaging)
• Led menu development processes; created product positioning, managed timelines/delivery, and coordinated consumer research
• Drove results by leading marketing initiatives of new product promotions such as Honey Walnut Shrimp which earned $21M incremental EBIT in 2010 and Peppercorn Shrimp which contributed to the new product growth of 2.5% incremental SSS in 2012
• Managed advertising agency throughout creative process for in store signage, TV commercials, radio, direct mail, and website
• Spearheaded redesign of select packaging to improve efficiency and eco-friendliness while reducing costs
• Initiated health initiative Wok Smart, highlighting lower calorie menu offerings and brown rice as a healthier side option
• Mentored and developed a team of 3-5 junior level associates; provided analytical coaching and feedback to ensure growth
• Received 2011 Menu Master Award for Honey Walnut Shrimp as a new product launch and 2010 Exceptional Results Achiever
Hain Celestial Group, Inc.
Brand Manager | 02/2001 - 08/2008
• Led brand management and marketing of $25M Jason Natural and $25M Queen Helene (cosmetic brands)
• Managed new product process from concept to delivery; created brand and product mission statements, positioning, and strategy
• Oversaw concept creation, product P&L statements, sales forecasting, competitive analysis, copy writing, and advertising
• Directed the complete redesign of the Jason Natural website and product line, consisting of over 150 SKUs
• Supported sales team with product information, launch materials, sales and market data, graphics, and product specifications
• Led advertising efforts by creating and managing budgets, negotiating ad contracts, scheduling, and supplying art direction
• Managed PR company and supported media tours, interviews, copywriting, editing, and monitoring of the PR agency
• Attended and assisted in planning industry trade shows, met with media as well as domestic and international store buyers
• Awards: 2006 Outstanding Performance, Brand Redesign, 2004 Outstanding Performance, Goals Achieved, Jason Natural Products
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