Angella Green: Marketing Director in Playa del Rey, CA

• Directed marketing and brand management of the $100M Yoshinoya brand for 103 restaurant locations in California • Achieved an average 5%+ increase in store revenue (SSS) and transaction growth year-over-year since 2013 • Led a brand redesign and re-concept including new logo, restaurant remodel, menu board redesign, repositioning, and messaging • Oversaw promotional marketing of several successful launches of new menu items; exceeded product mix and SSS goals by 6% • Managed grand opening marketing efforts for five new restaurants; exceeding project sales metrics • Spearheaded the creative redesign and execution of new company website to ensure accuracy of menu/location/branding • Led direct mail promotion and campaign management (forecasting, cost of goods analysis, sales analysis, art direction) • Created and presented marketing presentations to business partners and franchisees to implement yearly plans and promotions

• Directed brand management of the $1.8B Panda Express brand (menu and packaging development, positioning, and messaging) • Led menu development processes; created product positioning, managed timelines/delivery, and coordinated consumer research • Drove results by leading marketing initiatives of new product promotions such as Honey Walnut Shrimp which earned $21M incremental EBIT in 2010 and Peppercorn Shrimp which contributed to the new product growth of 2.5% incremental SSS in 2012 • Managed advertising agency throughout creative process for in store signage, TV commercials, radio, direct mail, and website • Spearheaded redesign of select packaging to improve efficiency and eco-friendliness while reducing costs • Initiated health initiative Wok Smart, highlighting lower calorie menu offerings and brown rice as a healthier side option • Mentored and developed a team of 3-5 junior level associates; provided analytical coaching and feedback to ensure growth • Received 2011 Menu Master Award for Honey Walnut Shrimp as a new product launch and 2010 Exceptional Results Achiever

• Led brand management and marketing of $25M Jason Natural and $25M Queen Helene (cosmetic brands) • Managed new product process from concept to delivery; created brand and product mission statements, positioning, and strategy • Oversaw concept creation, product P&L statements, sales forecasting, competitive analysis, copy writing, and advertising • Directed the complete redesign of the Jason Natural website and product line, consisting of over 150 SKUs • Supported sales team with product information, launch materials, sales and market data, graphics, and product specifications • Led advertising efforts by creating and managing budgets, negotiating ad contracts, scheduling, and supplying art direction • Managed PR company and supported media tours, interviews, copywriting, editing, and monitoring of the PR agency • Attended and assisted in planning industry trade shows, met with media as well as domestic and international store buyers • Awards: 2006 Outstanding Performance, Brand Redesign, 2004 Outstanding Performance, Goals Achieved, Jason Natural Products