Anna Cotter: in Covina, CA

Identified and created revenue opportunities through strategic positioning of mall assets, media assets, and mall programming in order to achieve the financial sales goals of the property •Developed and executed the annual marketing plan/budget •Strong administrative skills – office duties, reports, records, equipment •Maintained and created effective media relations by fielding media calls and preparing responses • Executed and generated revenue through the sales/media assets as well as the creation, development and implementation of the overall strategic marketing direction of the shopping center. (Sponsorships, Event Development) •Focused on exponentially driving growth of our social media channels, including fan base for Facebook and Twitter (social connections), as well as an increase in data collection and Email (subscribers) •Managed the budget of Guest Services Department including the hiring and training of the Guest Services Manager, hiring associates and monitoring job performance of all Guest Services staff • Oversaw and executed all tourism programs in conjunction with Chamber •Developed/Organized all Customer Relations, Programs and Services • Managed/Trained/Evaluated Marketing staff and Guest Service Staff • Property Management for shopping center (retailers, owners, vendors) • Conducted property management skills/duties to maintain property • Represented/Managed Center in GM’s absences • Strong Retailer experience - worked with over 200 retailers assisting with sales, promotions, events and strategies • Point person for Retailers – promotions/communications/events •Coordinated all visual merchandising, signage and advertising programs • Developed and promoted shopping center platform programs ( Client Events, Sponsorship events , Business events, Children’s Club, Holiday events, fashion shows and community service events)