Anne DeSpain: Vice President Merchandising in Park City, Utah
Summary
Activity
Projects
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Work experience
Sundance Catalog
VP Merchandising and Inventory Planning | 05/2023 - 01/2024
Introduced company's first ever open to buy approach, bringing in measurements of key goals such as
inventory turn and closing stocks
● Overhauled data forecasting platform reaching production status of an improved business tool within
three months
● Established key analytics to bring enhanced visibility to inventory holdings, securing formality and a better understanding of market variables
● Hired a Senior Director of Inventory Planning to coach and guide inventory planning team
Sundance Catalog
VP Merchandising | 03/2015 - 05/2023
● Institutionalized the merchandising function as a strategic arm of the business
● Led operational changes on web platforms enhancing ranking functionality and improved information on
product pages yielding higher conversion rates
● Grew inclusive sizes such as petites and extended Missy sizes through strategic initiatives
● Introduced weekly sale reviews, return analyses, and customer review process to improve revenue
growth, customer retention, and create KPIs for company-wide visibility
● Directed strategic assortment planning to support print, web, and retail stores
● Created company's first planning manager role to manage planning cycle and foot merchandising
strategies to company financial KPIs
● Grew team from five individual contributors to 20 senior leaders and individual contributors
● Introduced new categories such as special occasion, resort, and weekend wear to expand in to the reaches
of the customers closet
Amazon
Divisional Manager Womens Apparel Intimates and Kids | 11/2011 - 09/2014
● Doubled sales volume annually across Women's division
● Managed negotiations for over 800 new and existing vendors, establishing workflows and processes to improve relationships
● Built the largest contemporary selection of apparel across the country, if not the globe
● Hired and led Site Merchandiser focusing on improving SEO and customer experiences across online
platform
● Steered process improvement measures, enhancing functionality and efficiency on key site functions
including pricing, internal platform search, etc.
Myer
General Manager | 07/2011 - 11/2011
Myer
Category Manager | 05/2010 - 07/2011
Myer
Buyer Womens and Juniors Apparel | 05/2006 - 05/2010
● Hired and directed a team of 20 for Australia's largest full price department store
● Developed profit driving Women's strategy spanning contemporary to classics incorporating inclusive
and specialty lines such as plus and petites
● Directed seasonal strategy for over 50 brands, driving margin growth through negotiations along with responsibility for markdown management
● Single handedly rebuilt brand offer across 30 international and national exclusive premium designers
(Balmain, Givenchy, Philosophy, Moschino, etc.) to reach nationally recognized status
● Orchestrated private events and exclusive showings for top Australian clients while hosting special guests
such as Calvin Klein's Francisco Costa
● Managed private brand developers for six brands in addition to branded buyers
Mambo
Divisional Manager | 11/2004 - 11/2005
Australia
● Managed top ten Australian wholesale accounts providing individualized guidance yielding 10% profit
improvement
● Developed company buying calendar, improving efficiencies supporting design, sales, and supply chain
● Established new supplier relationships with international suppliers in East Asia for quality improvement
● Collaborated with renowned artists to create prints and graphics for seasonal assortments

Rip Curl
Divisional Manager | 11/2002 - 10/2004
Australia
● Steered product development and triple digit revenue growth across Women's division including apparel,
technical product, Kids', and accessories
● Launched global swim division based out of Torquay, requiring newly established team, vendors, and strong collaboration with Rip Curl entities across the globe
● Introduced new marketing direction of seasonal wholesale catalogues, providing traction and yielding
positive growth through all channels
● Provided special support to key wholesale accounts country-wide, ensuring increased penetration of open
to buy dollars
● Led market research efforts to improve brand-fit and support target customer initiatives
Education history
University of Southern California
BSc
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