Annie Le: Creative Director/Entreprenuer in Newport Coast, CA

• Reports directly to the VP of Sourcing and Production to analyze and evaluate annual sales and operational goals including but not limited to forecasting, factory allocation, brand evaluation and internal processes for effective management. • Develop apparel & accessories, recommend materials and construction techniques that meet Design expectations and meet or exceed predetermined gross margin targets • Oversees Technical Design team and other cross functional team members and advise on modifications. Provide call-outs and critiques to verify that all issues are identified • Overseas and Domestic Vendor Management to ensure proper execution of all design, fabric and style development, SMS and production are on time and maintain the highest quality standards set by the company. • Negotiate all factory and brand pricing on behalf of the company to ensure financial targets are met while maintaining design integrity. • Continuously research, improve and develop products, fabrics, and trims by sourcing

• Designed & developed 6 initial lash styles for the brand working with overseas factories for on-time production & maintained high quality standards. • Design & Development of the ecommerce website www.mademoisellelash.com to generate sales for the company. • Manage all digital marketing initiatives focusing on social media campaigns including but not limited to influencer & celebrity outreach, viral marketing campaigns, PPC advertising via Facebook Ads & Google AdWords as well as management of the email marketing campaigns. • Managed SEO strategies to increase traffic to mademoisellelash.com including but not limited to SEO copywriting, link building campaigns & management of the brand’s blog focusing on makeup and cosmetics topics.

• Designed & developed 7 women’s contemporary sportswear collections focusing on eco-friendly and natural fabrics. • Managed domestic product development for all collection including domestic factory, fabric & trim vendors. • Design & Development of the website www.annieandjade.com as well as all social media for the brand. • Managed a Public Relations team focused on garnering media cover through celebrity endorsements, fashion magazine editorials and fashion presentations for each collection. • Managed the planning and execution of all marketing collateral creatives such as photoshoot and fashion video shoots.

• Designed and Developed new styles for Spring ’13 • Technical Pack creation & revisions for Men’s Fall 2012 & Spring 2013 collections • Work directly with Production team to ensure proper production samples for Spring’13 • Creation of print designs for Spring ’13 fabrication • Managed fitting sessions for Fall ’12 production and Spring ’13 prototypes • Ensure correct grading & spec’ing of garments for Fall ’12 & Spring ‘13

• Design & development of their Women’s Apparel Collection including but not limited to clothing, accessories & headwear • Design concept development, attend buyer meeting presentations, and assisted in Annual Sales Conference • Technical Sketching assist in fittings, fabric & color swatch approvals for Women’s accessories and apparel • Collaborated closely with merchandising, graphic design and production teams to produce on-time development and delivery of women’s collections • Developed initial technical sketches, technical packs, sales presentation, line sheets, collection overview and print pattern manipulation.

* Develop comprehensive local online media strategy to meet each agency’s marketing objectives. * Assemble site consideration set and make recommendations on how to best allocate agency advertising budgets; utilizing media research tools, internal resources and industry/market knowledge. * Develop and issue RFPs to local media publishers; gather and analyze proposals to determine media selections, negotiate rates & positioning as required. * Develop final media plan recommendation and assist Sales Directors in presenting the recommendation to the client. * Facilitate order processing and approval of media insertions. Oversee and monitor ongoing campaign performance, ensuring campaigns are executed properly and according to client expectations. * Assist Campaign Management team in strategic analysis of campaigns and provide recommendations for future media plans. * Foster and manage ongoing relationships with both agency clients and local media publishers.

• Overall management of client services, media buying/planning, creative and development departments for client campaigns • Develop strategy, creative and media briefs for client approval and internal planning • Develop and participate in client presentations of creative, media results and web sites; primary client contact within agency • Manage projects/programs and initiatives, key client deliverables, web site development, testing and quality control • Proofreading and copywriting

• Project & Traffic manager for all agency projects; day to day client contact • Created and implemented interactive campaigns including website development, e-mail campaigns, search engine marketing, and market research • Client reports, Monthly and final reports for clients • Generated web-based data, value added reports, audit programs, data capturing, and/or interactive reporting