Anthony Tyre: CoFounder/Head of Marketing - VPN in Norco, CA

Created a start-up from the ground up, focused on disruptive innovation in dietary supplements and gaming performance - Coordinated and scheduled official launch of brand at TwitchCon 2018 - Then coordinated attendance for multiple other gaming conventions, including Comic Con & TwitchCon 2019. - Led and now lead branding, marketing, communications, sales efforts and packaging direction for VPN Mega Bytes, "first gummy for gamers". - Researched packaging and ingredient vendors for gummy and packaging which resulted in a proprietary and efficacious formulation - Created and now manage and optimize all social media profiles; Twitter, Facebook, Instagram - Creation, optimization or coordination of all content on all social platforms; includes graphic design. - Research gaming industry trends and monitor website analytics to optimize branding efforts for website - Created and now coordinate and manage #vpnsquad, which consists of influencers, streamers and content creators. - Coordinate giveaways and contests on social platforms - Amazon Seller Account Management; consists of inventory, shipping, review/feedback response, keyword optimization, and attributing social media promos to sales success - Graphic Design and Image Optimization for Amazon store, product listings, and other content - Facilitate partnerships, opportunities, sponsorships, and anything else focused on establishing brand partnerships - Implemented a Discord community for better communication between partners and customers - Created relationships with major gaming personalities and organizations including Team Liquid, Immortals, Travis Gafford and others. - Currently working on a rebranding and reformulation for a relaunch in 2022

- Manage and optimize all social profiles and post announcements: LinkedIn, Twitter & Facebook - Manage email communications both internal and external - CTA campaigns & company newsletters - Manage Google Ads/AdWords campaigns & monitored analytics - Created, launched and maintained company website www.betternutritionals.com - Website design included copywriting and facilitation of photography and videography that was used for website - Assisted in designing and facilitating multiple tradeshow booth, ranging from 10x10 to 20x30 sizes (most recent design available to show upon request) - Designed informational brochures, catalogs, business cards, shirts, jackets, backpacks and promotional items for tradeshows and events using Adobe Creative Suite - Assisted in designing and facilitating design features for our new office facility including a large branding piece hanging in our office lobby

then promoted to Brand Manager 12/2020 - In charge of all strategic business decisions regarding Vitamin Friends - Manage one employee who handles all of our shipping, receiving and inventory - Assisted in facilitating new website design and conversion from BigCommerce to Shopify - Managed and optimize all social media profiles; LinkedIn, Twitter, Facebook and Instagram - Facilitated partnership with Pivot CMO for Facebook Advertising that resulted in an increase in brand presence and native ecommerce sales. - Write copy, optimize or facilitate creation all images used on social media platforms (Using Adobe Creative Suite) - Coordinate influencer, sponsorship and partnership efforts; collaborations and affiliations - Coordinate paid promotions, giveaways and contests on social platforms - Research tradeshows in order to strategize best industry opportunities for brand visibility, assisted with various designs for tradeshows as well - Assisted and coordinated rebranding of packaging and messaging - Copy writing for email marketing and messaging to Vitamin Friends newsletter subscribers - Solely handle customer service for brand through website, social media, and Amazon Seller account and phone - Amazon Seller Account Management; consists of inventory, shipping, review/feedback response, attributing social media promos to sales success - Amazon Sales growth from $800k in 2019 to 1.2 million in 2020, 1.9 million in 2021 and project 2.2 million in 2022. - Graphic design and image optimization for Amazon store, product listings, and A+ content - Optimized Amazon Advertising campaigns; keywords, bidding and new product campaigns then facilitated a partnership with Blue Wheel Media in order to strengthen our Amazon Advertising presence - Facilitated affiliate and wholesale partners to increase sales and brand extensions - Facilitated and managed relations for international expansion of our product line - Recently facilitated project with Coca-Cola that involved licensing, creating, producing the first Powerade & vitaminwater gummies - currently working on go-to-market strategy.

- Responsible for managing and increasing revenue on new and high performing media partners - Leading market research and data analysis for current and future media trends - Commercial creation/editing using various Adobe applications