Anthony Wittevrongel: in Carlsbad, CA

• Managed over $25,000,000 in national chain accounts such as Albertsons/Safeway divisions, Kroger banners (Frys Foods, Food 4 Less, Smiths Food and Drug, and Dillons), Circle K divisions, and many more. • Successfully implemented over $1,000,000 in price increases for 2019. • Attained sales, volume and profit objectives by increasing the current product volume and maximize product penetration within my assigned customer list. • Managed new distribution, out of stocks, closing distribution voids, and Ice Factory placement for all customers. • Consulted with customers on changing trends and opportunities to core business areas as well as new business opportunities. • Developed close working relationships with all critical levels at assigned customers through personal sales calls, participation in association events and shows, and entertainment. • Direct responsibility for growth with regards to new and existing customers. • Managed retail sales efforts at the customer including activities of local sales representatives, negotiation and sales functions, and monitoring of national and market pricing. • Lead and owned account or customer plans or objectives in areas of revenue management, pricing analysis/capture, and packaging initiatives. • Maintained an acute understanding of customer financial pricing and models (proforma's) and how such models impact the revenue and profitability of Reddy Ice. • Developed strategies that grew the business and ensured renewal of contracts as they came up for renewal. • Worked collaboratively with Senior Vice President of National Accounts, Operations and Reddy Ice Senior Management as well as appropriate support resources to deliver sales objectives and exceed customer expectations. • Acknowledged customer issues and resolved their problems quickly and efficiently.

• Over $1,000,000 in sales for 2014. • Responsibilities include generating leads and driving sales by prospecting new clients and building relationships with current customers. • Cold calling, scheduling appointments, presenting marketing materials to prospective customers and training all new field representatives.

• Top sales representative in Northern Colorado Office. • Responsibilities included generating leads, and driving sales by prospecting new clients and building relationships with current customers. • Cold calling, scheduling appointments, making presentations to prospective customers, and training all new employees.

Answered customers' questions regarding products, prices and availability.Emphasized product features based on analysis of customers' needs. Maintained friendly and professional customer interactions.

• Cold calling small businesses, selling credit cards to owners. • Top sales representative exceeding 6 sales a day. • Average sales were 2-3 per day.