Ariana Greear: Freelance Designer in Redlands, CA

Develops unique logo designs, advertising, packaging, mobile applications, brand experiences, websites, digital assets, and more. Creates the visual identity or look and feel, while developing multi-channel creative and brand marketing experiences. A keen eye for aesthetics and the ability to solve big design challenges. Translates brand strategy into creative concepts. Directs the ideation and execution of any/all materials for brand campaigns, including print, brand marketing, social media, email, retail, web, and more.

Developed print and digital designs, as well as developed and managed production schedules, in support of the marketing team. Designed a wide variety of collateral including proposals, presentation/interview decks, brochures, signage, digital and print communications, trade-show graphics, and social media content. Contributed to creative concepts and campaigns, including strategy determination, ideating, and collaborating on concepts within the marketing department and with executive project teams and leadership. Partnered in website development, web graphic optimization, content development and trade-show graphic development, and technology inclusion. Continually proposed new and dynamic creative that evolves the company’s brand identity. Assigned and balanced project workload across marketing team members. Worked cross-functionally with all departments to understand project requirements, deadlines, and messaging objectives in order to create marketing materials. Partnered in strategy determination for project interviews, client targeting, and creative initiatives. Incorporated stakeholder/team feedback to continually improve creative development processes. Partnered in quality assurance (QA) to ensure that deliverables were on point, properly branded, and approved by stakeholders. Helped ensure the final creative product was consistent with original objectives and business goals.

Created concepts and designed for all media including catalogs, product-driven campaigns, print, and digital advertising, flyers, photo shoots, online marketing collateral, campaign and brand strategy, packaging, website graphics, and social media. Reviewed and provided creative feedback. Concepted and collaborated in photo shoots, and assisted in providing direction in order to achieve the desired style of photography. Presented ideas and designs to the creative team as well as other partners. Lead in maintaining the brand voice and consistency throughout all brand visuals. Prepared and coordinated printing with printers to ensure details are understood and deadlines are met.

Used Adobe Creative Suite to create designs in multiple communication formats, including direct mail, community events, social media, and member packets. Simplified complex information into a user-friendly format. Worked to ensure messaging was clear, concise, and compelling. Oversaw promotion and design collateral of events including email blasts, social media, and website updates, and maintained relationships with collaborators and local printers. Prepared meeting and event materials, revised content, and printed and assembled packets. Oversaw events through activities including marketing, inviting attendees, setting up the event, and working with volunteers, staff, and board. Maintained strong relationships with local non-profits, community businesses, and organizations, as well as local government officials. ?

Drafted/typeset structural placards and labels. Prepared all jobs for production on laser engraving machine and large format printer. Designed and assembled city/county permit packs, including electrical drawings, plot plans, calculations, and blueprints. Created designs, icons, and product mockups. Formatted print-ready files for production. Illustrated logos and create vector artwork for customers. Processed all incoming orders. Assisted in daily office tasks. Provided excellent customer service.