Ariel Kessler: in Portland, OR

• Spearhead Rock ‘n’ Roll Marathon Series National Running Day promotion generating 26,700+ race registrations, exceeding the previous year’s results by 20% • Develop 2014 Series-Wide Advertising Strategy and implement campaign across all media channels both Nationwide and on a local-level • Create comprehensive regional marketing plans and manage implementation across eight East Coast and Southern California events, successfully selling out Washington DC and Philadelphia events with 30,000+ and 22,000+ runners respectively • Act as Interim Creative Services Manager, overseeing a team of five graphic designers and administering the company’s project management software program • Analyze email, advertising and grassroots tactics to provide fresh insights, identify industry trends and build consumer-validated ideas to shape localized marketing plans • Develop partnerships with large industry leaders to create community benefits for events and media • Train and oversee 10 internal staf

• Strategize concepts and execute plans for Series-wide promotions including: 12.12.12 campaign generating 32,000+ race registrations and $2.3 million in revenue resulting in the Company’s largest single-day revenue generator • Brand Manager and Marketing Lead for the 2012 NFL Back to Football Run Series, four-event inaugural launch with the San Diego Chargers, New Orleans Saints, Tennessee Titans and St. Louis Rams • Project Manager of all print collateral and event guide publications across ten media and event brands and 45 specific events while supervising a team of four graphic designers • Develop production management tool, negotiated print costs and implemented online ordering system for Event Division use, resulting in 10% savings of yearly print budget • Coordinate and fulfill monthly national distribution plan to optimize brand exposure in local markets • Staffed 25 Rock ‘n’ Roll Marathon events and ten Health and Fitness Expos to promote various Competitor Group properties

• Responsible for public relations with resort guests and clients of high status • Personal contact for corporate executives, celebrities, media representatives, and prospective clients • Manage special arrangements for clients with short notice and immediate deadlines

• Created weekly collateral for over 600 resort guests and 900 staff members • Prepared and executed a promotional summer series kickoff event for 100 resort members Established and organized social network accounts for various resort attractions