Ashley Ham: Associate Designer in Los Angeles, CA
Summary
Activity
Projects
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Work experience
Fabletics
Associate Designer | 09/2019 - Current
- Proven track record of identifying trends and delivering results with outstanding sales in sold-out styles.
- Expert understanding of the marketplace and competition.
- Initiated concepts each season that are fashion driven, reflective of the creative vision, always with a functional and performance lens paired to the Fabletics aesthetic.
Juicy Couture
Associate Designer | 05/2018 - 10/2018
- Developed sportswear and activewear lines from concepts through development. Shopped market and trend resources for direction in color, trend, fabric, and silhouettes. Collaborated with sales, technical design, and production teams.
- Decrease in loss of production time due to efficient time management.
- Saw increased popularity and sales in the Juicy by Juicy line.
FAM Brands
Associate Designer | 10/2015 - 05/2018
- Designed monthly outfits and styled photoshoots. Conceptualized initial mood, print, and color direction while researching trend and market analysis.
- Created designs for Ellie Box and new seasonal accessories line, which resulted in growth and profit for the company.
- Responsible for PLM management of all styles and maintaining highly organized detailed tech packs.
Skybox Event Productions
Stylist/Even Assistant | 01/2016 - 12/2016
- Coordinated, designed, and styled a themed bridal shower shoot with props and models, which was featured on 100 Layer Cake and on Smitten Magazine’s blog.
- Drafted planning documents for events, maintained client files, and a database of contacts.
- Liaison for some of LA’s top vendors, such as caterers, florists, and photographers - including coordinating schedules and reviewing logistical event information.
7 For All Mankind
Pattern Design Specialist | 10/2014 - 10/2015
- Created and updated pattern cards to ensure all information was complete and accurate for production.
- Managed samples throughout the fit process while delegating cutting, sewing, and finishing.
Zulily
Assistant Designer | 05/2013 - 10/2013
- Developed concepts, color palette, and print ideas for nine different brands and age groups – infant, toddler, and tween.
- Researched market trends and provided design ideas to the team.
Zumiez
Assistant Technical Designer | 05/2012 - 05/2013
- Decreased issues in production by identifying fit problems and recommending appropriate solutions and communicating them to overseas factories.
- Ensured that quality standards were being met in all process of product development and production.
S.F. City Lights
Associate Designer | 01/2010 - 09/2010
Black Halo
Assistant Designer | 11/2008 - 12/2009
Education history
Fashion Institute of Design and Merchandising
Bachelor of Science | 2006 - 2008
Fashion Institute of Design and Merchandising
Associate of Arts | 2004 - 2006
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