Ashley Tschudin: in Long Beach, CA

Led the development of digital strategies for brands like Fender Guitars, Pinterest, Electrify America, Danone Light and Fit, Hyundai Hope on Wheels, and SmartyPants Vitamins • Manage teams of Account Strategists, Project Managers, Community Managers, Creative Directors, Editors, Videographers, and Copywriters. • Oversaw creative direction for digital marketing campaigns across TikTok, Twitter, Instagram, Pinterest, YouTube, LinkedIn, and Facebook • Develop integrated marketing plans that align with business goals and objectives while maximizing budgets across paid, owned & earned media channels • Collaborate with Publicists and partner agencies to create cohesive marketing campaigns aligning with account KPIS • Project manage a redesign of the company website to improve SEO conversion rates • Produce weekly and monthly social listening reports to optimize client social media accounts • Conduct weekly client and internal account meetings, spearheading presentations and reports • Work directly with clients on a daily basis advising on strategy, technical implementation, status and performance of digital marketing campaigns

Cultivate and maintain the digital media in§uencer personality for Karl Lagerfeld's real life high fashion feline, Choupettte across Twitter, Facebook, Instagram, an e-commerce shop, newsletter, and a blog • Leverage personal contacts, PR, and media relationships to identify potential brand partnership opportunities • Advise on Choupette's ¦rst book: Choupette, The Private Life of a High-Flying Fashion Cat published by Thames and Hudson • Collaborate with Co-CEO and brand partners to strategize, launch, and maintain a curated ecommerce shop • Conduct contract negotiation and management, effectively communicating and navigating a multi-party selling process • Collaborate with brands and graphic designers to conceptualize and create entertaining and shareable photo and video social media creative • Write high-quality, thought-provoking content for a range of print and digital publications • Develop and maintain annual marketing budget for both organic content production and paid social media campaigns

Provide senior strategic social media counsel to Magnet Media, Deutsch, Editorialist Magazine, Physique57, Bliss Cosmetics, Baccarat, BaubleBar, Fridababy, Bid2Ride, Betty and Veronica, H&M, SheIs, Fashion Un¦ltered, Lendtek, Toward Store, SCRAP NYC, and The Ride for Mental Health • Oversee team of content creators, community managers, freelancers, and editors • Develop and manage campaign activation work§ow and communication protocol between planning, operations, creative, and analytics teams • Analyze and interpreting social listening research and competitor digital channels to detect industry trends and create strategic social media strategy recommendations • Partner with client and inter-agency teams to create content that aligned with brand values and social media KPIs • Project manage content creation photo and video shoots, including resource planning and budget management • Manage inbound customer messages across all social media channels including TikTok, Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube, proactively acting on opportunities to deepen connection through conversations • Community manage owned social platforms, monitoring, collecting and analyze customer and follower communication to identify trends and opportunities for engagement • Generate weekly, monthly, and quarterly performance reports and dashboards for organic and paid social campaigns • Drive and accelerate e-commerce business growth through paid social marketing initiatives by working cross-functionally with brand, revenue, and creative teams • Plan, develop and execute paid social campaigns across social platforms to optimize objectives, including CPA, ROAS, and acquisition

Plan and execute omnichannel digital marketing strategies for new and existing clients including Audi, Converse, the Global Citizen Festival and Ketel One on Twitter, Facebook, YouTube, LinkedIn and Instagram • Support creative and performance teams by ensuring client briefs are clear, concise and welldocumented • Collaborate internally to source, ideate, and co- create original content purpose-built for social channels • Oversee community managers and creative teams • Create and execute content calendars & distribution schedules across various social media platforms • Analyze social media campaign performance, drawing up monthly reports and presenting to clients with suggestions for ongoing improvements • Manage client budgets and requests across social media platforms to ensure strategies and deliverables are on-time and within budget, or are billed accordingly • Identify new business opportunities with existing clients and manage the sales and delivery of these opportunities to a successful conclusion Collaborate with PR teams to deliver in§uencer insight reports, social engagement, and impressions on both client owned accounts and the in§uencers' accounts

Own social media and digital editorial content creation for existing and new social platforms including but not limited to Instagram, YouTube, Facebook, Twitter, LinkedIn and Pinterest • Manage content production end-to-end from concept and shot list development to postproduction to ensure consistent brand storytelling • Develop and oversee the content calendar with a strong understanding of and focus on the ongoing business needs; comfort with some ambiguity to leave space to be reactive to social trends • On-site event support for social media content production including fashion week, product launches, and media activations • Monitor analytics, audience sentiment, and social media trends, and make strategic optimizations + adjustments on an ongoing basis • Educate colleagues both internally and externally on the social, in§uencer and content marketing landscape, processes and strategies • Partner with advertising teams to develop brand and in§uencer marketing and user generated content strategies, budgets, and roadmaps and work directly with in§uencers and related platforms to execute these campaigns • Develop and execute community management programs and processes to engage routinely with owned audiences and readers on social media • Ideate, interview, write, and edit short and long- form content for owned website and print publication • Network, nurture, and maintain strong relationships within the fashion and beauty industries