Ashton hayes:

• Event Strategy and Brand Activation: Collaborating with marketing team to strategize and execute quarterly event schedules and brand activations, creating effective consumer engagement. Increased leads and sales by ?% in Q2 & Q3. • Customer Demonstrations: Planned and executed 200+ compelling demo rides in 2024 to consumers, showcasing the benefits of electric motorcycles to drive leads and sales. • Affiliate Program Optimization: Created an affiliate program to broaden national reach, market penetration and sales leads. Signed 70 new customers as affiliates in Q3 & Q4. • Lead Tracking and Follow-Up: Utilize CRM systems to manage and track leads, coordinating with inside sales on post-demo ride follow-up. Created $250K+ in sales in Q3 & Q4. • Customer Engagement and Content Creation: Partner with existing customers to generate authentic user content for social media platforms and marketing materials, fostering community engagement and enhancing brand presence. • Product Development Collaboration: Work closely with the engineering team to test and refine new motorcycles and accessories, integrating feedback and data collected from field events to drive product innovation and improvement.

• Bridge gap between front of house and back of house, facilitating and finalizing custom menu’s (food and spirit) with Brand Teams (Molson Coors, Chinola). Working alongside Beverage Director to stay within Brand’s guidelines and budgets. • Developed and managed a premium and seasonal food program for trendy West Loop account open 7 Days a week, executed a profitable program utilizing quality ingredients at extremely high volume. • Assume ambassadorial role for brand sponsored events such as Camp Wandawega retreat and The Bear (FX) immersive experience over the course of 3 days. Ensuring that product fulfillment was honored, and consumer/trade sampling took place.

● Generated new business opportunities through cold calling, networking and customer referrals ● Organized local advertising plan including print, digital, and out-of-home ● Responsible for acquiring insurance, licenses, permits and materials needed specific to each job ● Wrote estimates, invoices and scheduling for current and future projects ● Operated, serviced and maintained fleet of excavation equipment

● Engage with potential businesses to match Envirosolids waste disposal services with the needs of customers ● Maintain daily trucking schedules for multiple accounts to ensure efficient pickup and disposal of various waste products ● Divert customer materials meant for landfills into meaningful products and solutions

• Assisting customers with the purchase of the appropriate Parts / Accessories that best suit them or their powersports vehicles • Design and build showroom product displays for OEM and aftermarket parts and accessories • Work closely with outside sales reps, conducting consumer analyses to ensure the purchase of best-selling riding apparel and aftermarket accessories