Ayaka Morimoto: in Orange, CA

•Create original digital content through online marketing to promote our start-up company’s products and culture. •Break into the niche market of men’s yoga wear and improve our ranking on Google search results and SEO using techniques such as keyword phrases and density. •Manage company’s Facebook, Twitter, Instagram, and Pinterest pages. Post content based on data derived from Facebook Insights, Twitter Analytics, and Hootsuite. •Build content by producing bi-weekly blog posts to promote a healthy and active lifestyle.

•Identify specific problems for target customers and brainstorm possible product concepts using HID Trusted Tag™ services and the “Internet of Things.” •Use the spiral development process to evaluate the generated concept by receiving feedback and looking for revision areas through focus groups and interviews with possible customers and end-users.

•Revamped the company's Facebook and Twitter pages which increased likes on Facebook by 35% since January 2013. •Initiated the company's Instagram and Pinterest pages to increase online presence. •Increased event admittance and e-commerce sales through advertisements within various social media platforms. •Developed and implemented strategy to attract a different customer base while retaining our current customers.

•Constructed and analyzed weekly sales report for each product category for all 9 of our stores including purchases/sales information, inventory levels, and ranked them to show executives a snapshot of our weekly performance. •Coordinated master schedule for inter-organizational meetings as well as customer and supplier visits and meetings. •Planned CEO’s travel logistics by looking for the most time and cost efficient flight and lodging accommodations. •Provided tours of the office and nearest store location to our visitors.