Bas Janssen: EMEA Sales Manager Etnies, Emerica, eS in Amsterdam, NH
Bas Janssen
EMEA Sales Manager Etnies, Emerica, eS
Amsterdam | NL
Skills
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Interests
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Industries
Lifestyle
Skate
Snow
Streetwear
Surf
Summary
Activity
Projects
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Work experience
Sole Technology
EMEA Sales Manager Etnies, Emerica, eS | 10/2016 - Current
Since October 2016 also Etnies, our largest brand, is now part of my brand portfolio as EMEA Sales Manager.
Sole Technology
EMEA Sales Manager Emerica, eS, Altamont | 10/2016 - 10/2016
As EMEA Sales Manager for Emerica, Altamont and éS I develop and implement strategic sales plans for the specific brands to increase sales volume and provide a solid foundation for future growth, I develop key partnerships to create demand for EMEA sales for the specific brands.
Tasks & Responsibilities:
- Developing, implementing & evaluate brand strategy for strategic & annual sales plans, forecasts & budgets to provide foundation for future growth in line with brand & STE strategy.
- Analyze sales reports & evaluate actual sales to forecasts. In conjunction with the EMEA GM & GBD, develop, review & evaluate 2-5 year sales plans.
Review market analyses to make recommendations on price structures & discount rates.
- Research, evaluate, & recommend distribution of specific brand(s) & categories to maximize sales / solidify brand image at retail.
- Travel regularly to each region to evaluate brand performance.
Provide product feedback to the brand & product director & make recomme
Nike, Inc.
Key Account Manager Converse Benelux | 11/2013 - 06/2014
As Key Account Manager Converse Benelux I was responsible for the key account sales for the Converse brand for the Benelux market within the Benelux Transition team.
Tasks & Responsibilities:?
- Creating partnerships with the accounts;
- Identify product opportunities and execute product and category strategies within directed
assortment goals.
Stay current on product and product changes and manage and prepare samples;
- Develop assortment and business plans every season, work together with the commercial director
to develop account base plans targeting top accounts.
For designated accounts I was developing accurate and realistic go-to-market plans, seasonal
assortments, forecasts and scenario plans;
- Accountable for the execution, management and timely coordination of account orders including
entry, tracking, order confirmation, cancellations and delivery information;
- Attend SIM and GTM meetings to maintain the best European alignment for the GTM process for
the Benelux.
A
Sole Technology
Account Executive Sales and Marketing | 04/2011 - 11/2013
Responsible for the Sales and Marketing in the Netherlands for action sports / streetwear footwear brand etnies and snowboard brand ThirtyTwo.
?Tasks & Responsibilities:
?- Within this job I handled all the aspects in sales from developing new accounts, build business relationships and successfully increase healthy revenue in a declining economy.
?- Development and implementation of national retail marketing campaigns with a 360 approach to increase conversion and brand awareness.
Hardcore Supplies
Sales and Marketing Executive / Buyer Skateboard Hardware and softgoods | 03/2011 - 03/2011
Tasks & Responsibilities:
- Responsible for the Sales and Marketing in the Netherlands for all hardware brands (60) and 6 apparel footwear brands.
- Responsible for the buying strategy for all 60 hard goods brands
- Implementing grass roots marketing plans with selective retailers and events.
More information on: www.hardcore-supplies.nl
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