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Ben Conroy: Product manager in denver , Colorado

Ben Conroy

Product manager
denver | United States
Skills
  • Marketing
  • Market Research
  • Public Relations
  • General
  • Channel, Partner & Ecosystem Marketing
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image SLOT

SLOT

Founder Brand Manager | 01/2021 - Current

Launched a new technical gear brand with the concept of making premium gear specifically for the desert. By creating a new category in the outdoor industry and making innovative and well-thought-out gear, we became a staple in the desert and the categories we've entered. We won a PopSci Best of What's New Award and had other positive press around the brand. • Led product and brand strategy • Built and maintained website, as well as managed social accounts • Organized video and photo projects / Executed studio photography • Planned and implemented marketing campaigns and strategies • Copywriter • Worked closely with product designer to bring new product ideas to life. • https://slot-usa.com/
Image Yeti Cycles

Yeti Cycles

Default | 01/2012 - 12/2021

I started in the warehouse and my skillset, flexibility, and hard work allowed to serve in a number of roles, including marketing, product and sales.
Image Yeti Cycles

Yeti Cycles

Product Line Coordinator | 01/2018 - 12/2021

Worked alongside the PLM and Product Developer to help bring Yeti's technical apparel lines to life. • Core member of the product team who defined direction and styles for technical apparel line. This included working with outside design resources and conducting market research. • Conceived and implemented a new line segmentation that clarified our product and eventually carried over onto the bike side. • Designed and developed all casual apparel and accessories. • Managed and shot all studio apparel product photography
Image Yeti Cycles

Yeti Cycles

Pro Sales Customer Service Marketing Support | 01/2015 - 12/2018

• Managed Pro and Ambassador sales, including communication with athletes, entering orders, and providing athlete support. • Provided marketing support for yeticycles.com - copywriting, website product images, and producing owner's manuals for each bike model in the product line. I was the go-to marketing resource for product, sales, and marketing.
Image Warehouse Assembly Shipping

Warehouse Assembly Shipping

customer service | 01/2012 - 12/2015

which led to moving full-time into Pro Sales / Customer service role.
Education history

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1501 Lincoln Blvd.#1014 Venice, CA. 90291