Ben Conroy: Product manager in denver , Colorado
Ben Conroy
Product manager
denver | United States
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Summary
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Work experience
SLOT
Founder Brand Manager | 01/2021 - Current
Launched a new technical gear brand with the concept of making premium gear
specifically for the desert. By creating a new category in the outdoor industry and
making innovative and well-thought-out gear, we became a staple in the desert and
the categories we've entered. We won a PopSci Best of What's New Award and had other positive press around the brand.
• Led product and brand strategy
• Built and maintained website, as well as managed social accounts
• Organized video and photo projects / Executed studio photography
• Planned and implemented marketing campaigns and strategies
• Copywriter
• Worked closely with product designer to bring new product ideas to life.
• https://slot-usa.com/
Yeti Cycles
Default | 01/2012 - 12/2021
I started in the warehouse and my skillset, flexibility, and hard work allowed to serve in a number of roles, including marketing, product and sales.
Yeti Cycles
Product Line Coordinator | 01/2018 - 12/2021
Worked alongside the PLM and Product Developer to help bring Yeti's technical apparel lines to life.
• Core member of the product team who defined direction and styles for technical apparel line. This included working with outside design resources and conducting
market research.
• Conceived and implemented a new line segmentation that clarified our product
and eventually carried over onto the bike side.
• Designed and developed all casual apparel and accessories.
• Managed and shot all studio apparel product photography
Yeti Cycles
Pro Sales Customer Service Marketing Support | 01/2015 - 12/2018
• Managed Pro and Ambassador sales, including communication with athletes, entering orders, and providing athlete support.
• Provided marketing support for yeticycles.com - copywriting, website product images, and producing owner's manuals for each bike model in the product line. I
was the go-to marketing resource for product, sales, and marketing.
Warehouse Assembly Shipping
customer service | 01/2012 - 12/2015
which led to moving full-time into Pro
Sales / Customer service role.
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