Ben Floyd: Freelance Creative in Riverside, CA
Ben Floyd
Freelance Creative
Riverside | United States
Skills
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Interests
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Industries
Bike
Lifestyle
Outdoor
Skate
Snow
Summary
Activity
Projects
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Work experience
Studio Undefined
Freelance Creative | 01/2000 - Current
From ground-up brand development to production art support, I’ve done it all. Through out my freelance career, I’ve been fortunate to work with global leaders like Addidas and entertainment powerhouses like Dick Clark productions. Working with up and coming brands is my wheelhouse and love to help them prosper and grow.
www.studioundefined.com
Jenson USA
Creative Director | 06/2001 - Current
Creative direction and executing for of all brand assets and touch points including but limited to; website, store design, corporate office environment, tradeshow/event booths, apparel, private/white label products, email, affiliate marketing, partner pitch decks, internal employee documents i.e. employee handbook, video & photo direction.
Brand realignment to better connect with the core cycling customers. Visual and campaign development to support driving Jenson USA from discounter to premier retailer.
Providing direction and managing both internal creative teams, photographers, designers, copywriters and external freelance talent.
Marin Bikes
Art Director | 08/2010 - 12/2014
Brand development - rebrand and global launch of Marin Bikes for 2014
Direction of global design, voice and marketing campaigns (social media, catalogs, print, video)
Managed and designed global bike product line including color trending,
bike graphic fit-ups and tech pack creation
International factory production communications, product approvals including factory visits and on production line QA/QC approvals
Global tradeshow and environment design and international construction management (Eurobike, Taiwan, Interbike)
Photography, video art direction & production
Six Flags
Lead Designer | 08/2006 - 08/2010
Exhibit and Environmental design.
Managed production timelines and budgets.
Supported sales and helped develop advertising partnerships and sponsorships.
Helped development and In Park Execution of the Discovery Kingdom Brand
Designed marketing and advertising campaigns
Managed a staff of designers, painters and fine artists who were the key to keeping the park in tip top shape and ensuring customers had unforgettable experiences.
Ran/maintained large format printers and laminators.
Fast Signs
Production Manager / Graphic Designer | 03/2001 - 07/2006
Designed various products; trade show graphics, banners, menus, etc.
Managed the daily operations of the production team
Ran / Maintained large format printers & laminators
Education history
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Connections
Companies (0)
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