Ben Manning: Marketing Specialist in Portland , ME
Ben Manning
Marketing Specialist
Portland | United States
Skills
No information
Interests
Social media
Marketing
Design
Craft beer
Aircraft
Industries
Bike
Snow
Summary
Activity
Projects
No information
Work experience
Long Lake Marina
Marketing Specialist | 08/2020 - Current
Oversaw and lead all marketing efforts for Long Lake Marina and subsidiaries.
Guided and developed original content across the Long Lake Marina portfolio of brands. Both brick and mortar and e-commerce channels. Lead web development projects for the marina and e-commerce sites. Lead and managed social media and digital brand presence for Long Lake Marina.
Maximized co/op marketing initiatives with manufacturers.
Track KPI's to increase revenue and ROI for multi-channel marketing campaigns.
Cultivated and responded to all incoming leads and pre-qualified potential customers. Re-targeted non qualified customers with Long Lake Marina's marketing efforts. Increased inbound sales leads 30%. Centralized sales work flow within CRM platform to increase speed and effectiveness of the sales teams responses.
Video production for individual sales units, television commercials, OTT and social media. Worked closely with marketing reps and agencies to deploy industry best practices in the dealership.
Brand's include: Longlakemarine.com, OverstockWake.com, OverstockSnow.com, BlemBoard.com
SHRED.
Northeast Territory Manager | 10/2019 - 07/2020
Successfully managed New England and Mid Atlantic territories by creating and maintaining business to business relationships with specialty outdoor retailers.
Grew B2B sales 20% in first 4 months as Territory Manager in a highly competitive and saturated market.
Trained and educated retail employees on SHRED. products and sales tactics to increase sell through.
Laid off due to COVID-19
Allspeed Cyclery & Snow
Marketing Coordinator | 02/2019 - 09/2019
Manage brand image, social accounts, event coordination. Developed inbound marketing strategies that increased revenue. Developed new retail experiences that brought customers closer to the brand. Collaborated with sales manager with hiring/training new sales employees.
The Nor'easter Group
Technical Representative | 10/2017 - 02/2019
Focusing on the Fischer Alpine account. Lead and participated in demo events, trade shows, shop clinics, race fit days etc. Collaborated with New England sales team to implement sales strategy across the region.
Allspeed Cycerly and Snow
Sales Associate/Mechanic | 04/2016 - 01/2019
Find and satisfy customer needs with product both bike and ski related. Manage sales and follow up appointments. Executed all facets of the retail experience with the addition of professional ski boot fitting and bicycle service.
Allspeed Cyclery and Snow
Interim Buyer/Web Manager | 04/2017 - 06/2017
Worked with management to strategically purchase inventory for the company based on data collected. Developed deeper understanding of the cycling and backcountry ski industry. Proficient in Lightspeed POS System.
Education history
Plymouth State University
Bachelor of Science
Connections
Companies (0)
No information