Ben Manning: Marketing Specialist in Portland , ME

Oversaw and lead all marketing efforts for Long Lake Marina and subsidiaries. Guided and developed original content across the Long Lake Marina portfolio of brands. Both brick and mortar and e-commerce channels. Lead web development projects for the marina and e-commerce sites. Lead and managed social media and digital brand presence for Long Lake Marina. Maximized co/op marketing initiatives with manufacturers. Track KPI's to increase revenue and ROI for multi-channel marketing campaigns. Cultivated and responded to all incoming leads and pre-qualified potential customers. Re-targeted non qualified customers with Long Lake Marina's marketing efforts. Increased inbound sales leads 30%. Centralized sales work flow within CRM platform to increase speed and effectiveness of the sales teams responses. Video production for individual sales units, television commercials, OTT and social media. Worked closely with marketing reps and agencies to deploy industry best practices in the dealership. Brand's include: Longlakemarine.com, OverstockWake.com, OverstockSnow.com, BlemBoard.com

Successfully managed New England and Mid Atlantic territories by creating and maintaining business to business relationships with specialty outdoor retailers. Grew B2B sales 20% in first 4 months as Territory Manager in a highly competitive and saturated market. Trained and educated retail employees on SHRED. products and sales tactics to increase sell through. Laid off due to COVID-19

Focusing on the Fischer Alpine account. Lead and participated in demo events, trade shows, shop clinics, race fit days etc. Collaborated with New England sales team to implement sales strategy across the region.

Find and satisfy customer needs with product both bike and ski related. Manage sales and follow up appointments. Executed all facets of the retail experience with the addition of professional ski boot fitting and bicycle service.

Worked with management to strategically purchase inventory for the company based on data collected. Developed deeper understanding of the cycling and backcountry ski industry. Proficient in Lightspeed POS System.