Benjamin Miller: Manufacturer’s Representative | WW Wood Products | German Kitchens– Pronorm Einbaukuchen in Los Angeles Metropolitan Area

Pinnacle Sales is a wholesale building materials company in the kitchen and bath industry, serving as a manufacturers agent firm and connecting manufacturers with kitchen and bath industry professionals. Since 2008, I’ve partnered with WW Wood Products, the largest family-owned kitchen and bath cabinetry manufacturer in the United States. Together, we bring WW Wood’s unique cabinetry product line to resellers and dealers across America. TERRITORIES Arizona California Colorado Idaho Nevada New Mexico Oregon Washington In 2018, ZBOM Home Products (China) reached out to launch its products in the USA. I helped shape their new GTM strategy, tailoring the strategic plan to a very different U.S. market. In addition, I arranged export, import, regulatory paperwork, and resale. My life’s work has involved building the Pinnacle Sales business. This company represents my evolution as a sales and marketing professional and business leader. In fact, my new company, European Kitchen Distributors, is intended to complement the Pinnacle business and impact the U.S. market on a larger scale. • Expanded my piece of WW Wood’s Pacific Northwest territory to an 8-state footprint and grew my part of the territory annual revenue from $30k to $9.1M • Contributed to Pinnacle’s growth from $1.2M in dealer sales to $30M • Cultivated retailer network of 90+ in 8 states (and expanding) • Doubled sales and shattered goals multiple years • Incorporated retailer Sales Associate Training into the relationship building process, increasing revenue by millions of dollars. - Trained Sales Associates for every retailer partner - Reviewed performance and delivered customized follow-up training addressing strengths and areas for development • Assisted previous manufacturing clients with marketing: - Developed e-commerce site and visually impactful website - Branded concept, specification manual and product - Strategized marketing campaigns, pricing and product launch

As President of European Kitchen Distributors (EKD) and a third-generation kitchen and bath business owner, I lead development of our dealer base and evolving marketing strategy. Aligning a German Kitchen Cabinet Manufacturer with the needs of the American market is the foundation of EKD as we build a mainstream distribution channel in the USA. Collaborating with Pronorm Einbaukuchen CEO Roger Klinkenberg and his team, I launched European Kitchen Distributors as Pronorm Einbaukuchen’s USA Exclusive Partner. Through my work at Pinnacle Sales with my primary client WW Wood Products, an industry-leading cabinetry manufacturer, I developed a profitable, growing network of reseller partners and drove business success for everyone involved. This is what I do. When I found Pronorm Einbaukuchen, the opportunity of a lifetime became real - an industry-changing partnership with a German company ready to enter the United States market in a whole new way. An entrepreneur at heart, I’m thrilled to be a part of Pronorm Einbaukuchen’s global expansion. Experienced in the complexities of international supply chain and regulations, I’m paving the way for business expansion and loving every minute of it. The best part is, we’re just getting started! Kitchen and bath dealers, designers and architects, connect with me. We have work to do.

I look at every client as another opportunity to make the connections that help the businesses to thrive. My work is about supporting partner business success. To say my time with Pinnacle has been “challenging” is an understatement. We’re talking about long sales cycles and minimal revenue production initially. I had to get creative to boost sales and build forward momentum – to persevere. Then the 2008 financial crisis hit and 80% of my resellers went out of business. I immediately started to rebuild my network. During a 6-month change in leadership in 2009, The Norcraft Companies replaced half of the sales team, including me. When sales dove, the company restructured again, and I returned. In the 3 years that I worked the account, we created a significant rebound: • Hit $1.2M in sales, tripling the revenue from when I first returned • Landed a dealership chain producing $1.1M in annual revenue As the economy started to recover, I took on a luxury kitchen manufacturer. I captured 6 new resellers and made the territory profitable. The biggest hurdle was to convince the Canadian company to adjust product presentation and customer service in order to meet US client expectations. I positioned the company for continued growth before moving on to other clients.

Just out of college, I met the president of one of The Norcraft Companies at an industry tradeshow. (The Norcraft Companies is currently owned by MasterBrand Cabinetry, a Fortune 500 company.) That connection landed my first job. I took over the Arizona territory from an underperforming colleague. My success convinced me that I had chosen the right profession. Not only was the work engaging and challenging, it was also fun and appealed to my relational, people-oriented side. I thoroughly enjoyed (and continue to enjoy) the constant learning and personal and professional growth inherent to my role. • Grew revenue by 3x, hitting $2M • Expanded territory into Nevada • Achieved #1 sales representative out of more than 30 in the Direct Buy Channel Working for Pinnacle Sales with Norcraft as my first manufacturing client, I had the benefit of a seasoned partner/mentor. He drilled risk and reward analysis into me. That ability to see the big picture, to see that greater investment can yield greater rewards, has guided my career ever since. I conduct detailed cost/benefit analysis to determine the probable success of every venture before signing the contract. Growing my territory meant landing new manufacturing clients in addition to resellers. In 2005 I added Ovation Cabinetry as a new account. Cold calling and hustle doubled their dealer sales in one year as I launched them in Arizona, a new market. Even then, I began to see the potential of this industry and market opportunity.