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Christina Guillen: Product Developer in San Diego, CA

Christina Guillen

Product Developer
San Diego | United States
Skills
  • Printing
  • General Skills and Activities
  • Manufacturing
  • General
  • Bookkeeping, Office Management
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Work experience
Image prAna Living

prAna Living

Mens Senior Product Developer | 12/2018 - Current

Conducted pre-costing analysis for seasonal product lines and set budgets for all components of finished good. Reviewed and negotiated costing with vendors to reach target margins. Presented cost reducing modifications to cross-functional teams to reduce FOB while retaining design intention. Implemented improved external Costing Sheet template to standardize vendor costs across product types, leading to a 5% increase in margins and clearer transparency on cost breakdowns and marker efficiency. ● Leveraged consumer trend insights, wear test feedback and historical sales data to drive R&D efforts for new core products, fostering design improvements and implementing learnings to future launches for enhanced customer experience. Engaged in cross-functional product discussions to propose and implement innovative aesthetics and alignment efforts towards brand re-fresh. ● Ensured product features and fit assessments aligned with quality standards and product intent, contributing to responsible materials and outdoor functionality improvements. Simultaneously managing multiple overlapping seasons and stages of development for style offerings.
Image Brixton

Brixton

Product Manager | 04/2014 - 12/2018

Led the product creation process for multiple categories, including Headwear, Knit tops and T-Shirts. Organized cross-functional collaboration with internal teams. finished good vendors, and screen printer to drive unified execution of seasonal product offerings. Developed and implemented resourceful SOPs for internal teams and vendors, enhancing team workflow and minimizing inefficiencies. ● Managed seasonal region-specific styles, communicating design changes to international subsidiaries, and streamlining resource allocation across product lines. Implemented a structured Master Calendar for development projects, ensuring timely completion aligning with region-specific styles. Delivered 5+ regionspecific product launches on short deadlines by prioritizing and working backward from the deadline. ● Arranged and acted as liaison for co-lab capsules between various brands, design, and merch teams to support product launch targets and cohesion of capsule aesthetics. Contributed to 3+ successful co-lab collections with online and retail launches that promoted sales by 25%. Coordinated and managed photo samples for catalog, model photo shoots and e-commerce site. - SEE SHEET 3)
Image San Diego Hat

San Diego Hat

Associate Designer | 04/2013 - 04/2014

Curated seasonal market/fashion research for core account's, translating insights into inspiration mood boards, material, and trim selections for private label designs. Designed and presented headwear designs in alignment with seasonal trends and target consumer, leveraging account feedback and sample comments to refine product iterations. Created summer capsule for in-house brand with visor style featured in Woman's Day magazine. ● Supervised private label styles throughout initial sample and production process, ensuring seamless communication with overseas vendors and implementation of changes. Reviewed each account's vendor manual and certified tech pack, testing and vendor compliance with each account's requirements. ● Aided in training and mentoring partner company personnel in China, ensuring production duties and brand compliance were upheld. Created Production SOPs for partner production team to assist in production related duties, QA testing standards and ensuring proactive communication with finished good vendors.
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1501 Lincoln Blvd.#1014 Venice, CA. 90291