Christina Guillen: Product Developer in San Diego, CA
Christina Guillen
Product Developer
San Diego | United States
Skills
- Printing
- General Skills and Activities
- Manufacturing
- General
- Bookkeeping, Office Management
Interests
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Work experience
prAna Living
Mens Senior Product Developer | 12/2018 - Current
Conducted pre-costing analysis for seasonal product lines and set budgets for all components of finished good. Reviewed and negotiated costing with vendors to reach target margins. Presented cost
reducing modifications to cross-functional teams to reduce FOB while retaining design intention.
Implemented improved external Costing Sheet template to standardize vendor costs across product types,
leading to a 5% increase in margins and clearer transparency on cost breakdowns and marker
efficiency.
● Leveraged consumer trend insights, wear test feedback and historical sales data to drive R&D efforts for
new core products, fostering design improvements and implementing learnings to future launches for enhanced customer experience. Engaged in cross-functional product discussions to propose and implement
innovative aesthetics and alignment efforts towards brand re-fresh.
● Ensured product features and fit assessments aligned with quality standards and product intent, contributing
to responsible materials and outdoor functionality improvements. Simultaneously managing multiple
overlapping seasons and stages of development for style offerings.
Brixton
Product Manager | 04/2014 - 12/2018
Led the product creation process for multiple categories, including Headwear, Knit tops and T-Shirts.
Organized cross-functional collaboration with internal teams. finished good vendors, and screen printer to
drive unified execution of seasonal product offerings. Developed and implemented resourceful SOPs for internal teams and vendors, enhancing team workflow and minimizing inefficiencies.
● Managed seasonal region-specific styles, communicating design changes to international subsidiaries, and
streamlining resource allocation across product lines. Implemented a structured Master Calendar for development projects, ensuring timely completion aligning with region-specific styles. Delivered 5+ regionspecific
product launches on short deadlines by prioritizing and working backward from the deadline.
● Arranged and acted as liaison for co-lab capsules between various brands, design, and merch teams to support product launch targets and cohesion of capsule aesthetics. Contributed to 3+ successful co-lab
collections with online and retail launches that promoted sales by 25%. Coordinated and managed photo
samples for catalog, model photo shoots and e-commerce site.
- SEE SHEET 3)
San Diego Hat
Associate Designer | 04/2013 - 04/2014
Curated seasonal market/fashion research for core account's, translating insights into inspiration mood
boards, material, and trim selections for private label designs. Designed and presented headwear designs in alignment with seasonal trends and target consumer, leveraging account feedback and sample comments
to refine product iterations. Created summer capsule for in-house brand with visor style featured in
Woman's Day magazine.
● Supervised private label styles throughout initial sample and production process, ensuring seamless
communication with overseas vendors and implementation of changes. Reviewed each account's vendor
manual and certified tech pack, testing and vendor compliance with each account's requirements.
● Aided in training and mentoring partner company personnel in China, ensuring production duties and
brand compliance were upheld. Created Production SOPs for partner production team to assist in production related duties, QA testing standards and ensuring proactive communication with finished good
vendors.
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