Bill Cavaness: Marketing Generalist in Buena Park, CA

• Working with B-2-B/B-2-C clients on PR/marketing/branding strategies and campaign implementation, web/PPC/collateral development, forecasting, pricing, product positioning and other projects. • Services preformed include: Creating sales/marketing copy, collateral materials, direct mail campaigns (front/back end analysis), technical bulletins, web site content and navigation, PPC/SEO campaigns, direct mail databases, trade ads, e-mail campaigns, directing photo shoots and market research.

• Managed the creation and distribution of all print ads, PR materials, collateral materials (including 540 page company product catalog), web content and mailings to over 10,000 customers and prospects. • Created email content and used Constant Contact to send over 10,000 emails to customers and prospects with a standard open rate between 25% and 30%. • Supported outside sales representatives by answering customer questions and providing content for customer’s websites and marketing materials.

• Creating copy, content and HTML code for company e-commerce site, external short/long form product descriptions, bi-weekly emails, and retail promotions. Multiple emails have had a 70%+ click-through rate. • Monitor sales and click-through rate for emails and help to establish bi-weekly email calendar. Biweekly emails had product sales over $3,500.

• Managed the creation and distribution of all print ads, PR materials, collateral materials (including 300 page company product catalog), web content and mailings to over 10,000 customers and prospects. • Created email content and used Constant Contact to send over 10,000 emails to customers and prospects with a standard open rate between 25% and 30%. • Supported outside sales representatives by answering customer questions and providing content for customer’s websites and marketing materials.