Bjorn Jonsson: Business Development - International and US Sales in Rancho Santa Margarita, California

A first responder owned company dedicated to products for the protective gear industry. ● Developed and executed strategic business development plans to penetrate new markets and expand the company's presence in the protective gear industry. ● Established and nurtured relationships with key stakeholders including retailers, distributors, educational institutions, and security firms to drive sales and partnerships. ● Represented the company at industry events, conferences, and trade shows to build brand awareness and foster industry relationships. ● Led cross-functional teams to innovate and enhance product offerings, ensuring alignment with customer needs and market trends.

Consultancy firm focused on strategic advisory, marketing, sales, executive development, and private equity consultancy. ● Founded and established a boutique consulting firm specializing in providing strategic advisement and solutions for clients in the sunglass production, tactical products, medical devices, and clothing industries. ● Developed and implemented customized consulting services tailored to the unique needs and challenges of clients across various sectors, including manufacturing, retail, and e-commerce. ● Advised clients on product development strategies, market positioning, and brand differentiation to drive competitiveness and enhance market share.

● Responsible for expanding the International skate footwear, apparel, and hard goods channel through global distribution partners. ● Developed and implemented plans for direct and indirect sales expansion, resulting in growing the international business from 5% to 25% of the overall business. ● Led product development efforts to create international only footwear styles and designs, resulting in a fourfold growth in the international footwear division. ● Established over 45 countries of distribution.

● Brought in to assist in all business development activities regarding renewable technologies. ● Established relationships and business with various investors and partners.

● Head of sales for an account base with revenue greater than $40 million per annum. ● Established relationships with major big box retailers. ● Grew international sales by over 50% in the first year. ● Managed all International Marketing activities.

● Led company to launch a tactical/military eyewear product line into the government channel. ● Grew sales from launch to $2 million in revenue in the first 18 months. ● Received APEL/Government adoption within 6 months.

● Directed the launch of a $25 million youth mobile campaign into the U.S. market. ● Successfully developed and launched award winning television ad campaign. ● Planned and directed the launch of the Boost Mobile Pro surf event. ● Managed all athlete and celebrity partnerships. ● Managed agency relationships. OAKLEY, Foothill Ranch, California

Charged with growing the International business division which included all sunglasses, footwear, apparel, and watches. Directed all sales, marketing, and business aspects of 9 subsidiaries and 30 international distributors. ● Grew Oakley International sales division into over 50% of the company revenue. ● Grew Footwear into the second largest category behind sunglasses. ● Managed $250 Million dollar sales budget.

Brought into the role to grow Oakley's International sales channels, this quickly expanded to Director of International Sales. Grew International sales by 49%

Managed sales and marketing efforts of 3 European subsidiaries and 5 major distributors. ● Grew territory to over 55% of all International sales.

● Led a department of 30 associates and 85 outside sales reps. ● Increased sales by 60% over the length of the assignment. ● Lived and worked out of the Oakley Paris office.

Directly managed a 5-state region and 4 outside reps.