Bogdan dzyurak: Co- owner/ Director of Operations in New York, NY

• Coverage in top-tier publications, including Transworld, Skateboard Mag, The Berrics, Complex Mag and The Hundreds, detailing lifestyle features, going over the journey as well as interviews discussing various local events • Effectively interacting with fans, helping them understand the brands involved and the ideas behind the product, whatever it may be • Partnering with several local businesses around NYC to organize skate events promoted through social media and word of mouth, helping increase their customer engagement and brand value • Commissioned by Flamingo International marketing firm to capture the voice of today’s generation through cycling across the country and generating content that depicts it appropriately through video and photo. Covered major topics of discussion provided by the firm and elaborated on across the nation involving local residents. After compiling footage for over a year and a half, strategically produced the content to create a smooth and fluid piece.

• Created, implemented and reported on multi-platform online marketing campaigns, prioritizing maximum return on investment • Ran all Paid social efforts with focus on Facebook and Instagram including but not limited to: A/B testing, Geo-targeting, Retargeting Pixel utilization, Custom/Lookalike Audience build out, SDK Tracking • Worked with Google Analytics, the full Adobe Creative Cloud, Sprout Social, and Silvercloud to create an exciting online community for existing BankMobile customers as well as prospective customers • Assisted in brainstorming concepts and topics for weekly blog posts for the BankMobil blog, TheEveryGirl, PopSugar, as well as several others. Responsible for the final review and editions to all publications as well as the final set up through WordPress ensuring the SEO was properly implemented. • Grew following across all social platforms by 900% over eight-month period • Managed all social media efforts, with focus on Facebook, Instagram and Twitter

Digital Marketing Expert in Residence Nov. 2016–Feb. 2017 • Overseer of all activities within the classroom • Tutored students in Google Analytics, Facebook and Content Marketing • Held office hours to help students clean, manipulate and analyze data • Directed students on the best practices and the workflow of projects

• Brought the voice of a banking startup to the broader community • Worked closely with the compliance department to meet all regulatory and legal requirements, while maintaining the delivery of engaging and relevant content • Worked directly with the marketing department to create and execute large-scale sweepstakes, strategic partnerships and marketing campaigns • Developed and execute B2B and B2B2C strategies across the digital space * See above for overlapping responsibilities • Developed both paid and organic content, including comprehensive sales, influencer marketing, funnel advertisements and sales strategies for social-media engagement • Cut expenses by $27,000 per quarter through sourcing the cost internally • Assisted in drafting and implementing a bank-wide Social Media Policy • Conceptualized, organized and executed national tradeshows and live activations to promote thought leadership and showcase product value to current and potential customers

• Raised over $500,000 working with international brands and businesses to help introduce their brand into local communities • Worked with Adidas Skateboarding and Oakley Sunglasses to bring skateboarding into the Cuban community through partnership with Amigo Skate Cuba • Raised over $10,000 though crowd-funding in order to cycle from NYC to SF through the South, connecting with local communities, organizing skateboarding and cultural events through partnerships with Mighty Healthy, Chrome Industries, Kind Snacks, Giant Bicycles, BlackBurn Bags, HUF Footwear, SHUT Skates and The Hundreds • Worked with Red Bull to create their first episode for the “After Midnight” TV series debuting on Red Bull TV. A day-in-the-life episode following the Gnarmads through Skate Night