Brad Schultz: Executive, Vice President Business Development in Palos Verdes Peninsula, California

JR286, Inc., is a global leader in designing, developing, and distributing performance-driven sports and lifestyle accessories. The official licensee for Nike, JR286, is committed to innovation, quality and excellence to deliver cutting-edge products that enhance athletic performance and everyday life. JR286 is a private company with over $400 million in annual sales. Responsible for leading the region's sales strategy, driving revenue growth, and managing key retail and distribution partnerships. As an executive team, we led global Nike sales to $200 million in annualized revenue. Plus, we built a commercial matrix with product innovations for athletes around the world, with retail sales of 3.5 million units annually. • Relocated from Denver to Los Angeles to add critical Nike brand knowledge to the Executive Committee. • Planned and executed the launch of Nike Accessories following the strategic decisions on behalf of the company’s immediate, annual and long-term vision and mission. • Instrumental in the Nike global go-to-market process, from brand integration, product design, development, sourcing, sales meetings, forecasting, marketing activations and retail partner execution leading Nike sales to $200 million in 6 six years. • Set clear performance KPIs and ensured the team met or exceeded annual sales targets in alignment with the company’s global objectives. • Experienced in maximizing all distribution channels and profitability within direct-to-consumer, digital markets, sporting goods, specialty, department stores, military and mall-based customers. • Responsible for North America’s P&L, resource planning, marketing investments, and inventory management, including cancellations, returns, and chargebacks to ensure cost efficiency and maximize revenue. • Recruited and managed a high-performing sales team of 40 to expand from one brand to four (Nike, UA, Fila, and Speedo Accessories), achieving $150 million in sales, stimulating a two-year CAGR of 64%.

Responsible for managing and growing relationships with key retail partners, driving sales performance and ensuring brand consistency across strategic accounts. Their primary focus is on maximizing revenue, optimizing product assortment and strengthening partnerships with major retailers. • Based in Denver, CO, and successfully managed three of Nike’s strategic customers, leading the company in sales. • Provided valued insights to the CEO and upper management increasing sales from $27 million to $70 million in three years. • Executed collaborative assortments, flowing products focused on their business initiatives while growing company market share and sustaining profitability, managing to a retail sell-through of 80% per season.

Nike, Inc. is a global leader in athletic footwear, apparel, and equipment, renowned for its innovation, brand strength, and cultural impact, with annual revenues exceeding $50 billion. The company continues to expand its digital and direct-to-consumer strategy, leveraging technology, sustainability initiatives and athlete-driven design to fuel future growth. Responsible for managing and driving business growth for Nike's strategic retail partners, ensuring strong brand representation and executing sales initiatives. Working with a customer-focused team, this role focused on fostering relationships, optimizing product assortments and increasing revenue through strategic account management, creating $400 million in annual sales. • Focused on launching equipment tools for athletes, we drove sales to $1.6 billion while Nike Inc. grew by 112% in 10 years. • Relocated to Denver, CO, to foster and maintain valuable relationships while building successful assortment plans focused on brand initiatives in soccer and baseball that produced $20 million dollars in revenue. • Managed Nike's go-to-market planning meetings, with quarterly customer-focused meetings on product direction, to achieve financial targets focused on the customer’s seasonal initiatives and performance metrics. • Developed yearly top-line budget with Nike divisional General Manager, Strategic Account Manager and MM, Retail Marketing responsible for 150,000 at-once inventories for The Sports Authority.

Responsible for managing and driving business growth for the Nike Equipment division key and specialty retail partners, ensuring strong brand representation and executing sales initiatives. • Based in Edina, MN, developed 50 accounts in 5 states, $2.5 million in sales, and three key retailers by 20%, with zero cancelations.

Responsible for launching Nike Equipment and driving business growth with independent retail partners, ensuring strong brand representation and executing sales initiatives. • Relocated to Chicago, IL, to provide leadership and creativity as a team player at a start-up company within Nike while driving accurate forecasting and selling to over 350 existing and potential clients.