Brad Swaim: Sales & Marketing Director in Superior, CO

• Lead and manage sales and marketing to achieve key performance indicators (KPIs), including revenue targets, market share growth, brand awareness, and profitability. • Develop and update annually Strategic Plan. Execute an integrated monthly sales and marketing strategy, balancing near term earnings and long-term brand reputation. • Establish and execute go-to-market strategy to drive global sales through product, category, and geographic growth initiatives. • Collaborate cross-functionally across the organization to establish and communicate the brand’s strategic objectives. • Utilizing established financial planning tools, develop and own the financial forecast process including its achievement. • Contribute as a key stakeholder with product development and commercialization process. • Manage and cultivate relationships with distributors, dealers, and e-commerce channel partners (including direct website and retailers). • Direct brand marketing initiatives, including social media, web & SEO, ambassador programs, and affiliate marketing. Establish, track, and measure effectiveness. • Develop and roll-out best-in-class seasonal go-to-market launch collaterals. • Leverage event and trade show attendance through press engagement and competitive / market research to identify new market opportunities and adjust product and marketing strategies accordingly. • Work in conjunction with Finance and Purchasing to establish and achieve inventory goals (margin and turns) and successfully manage cash flows. • Provide regular reporting and updates to the partners on sales, marketing, and overall brand performance (as compared to the financial forecast).

• Recruit, select, train, assign, schedule, coach, counsel, and discipline employees • Communicate job expectations; planning, monitoring, appraising, and reviewing job contributions • Plan and review compensation actions; enforcing policies and procedures • Contribute operations information and recommendations to strategic plans and reviews; prepare and complete action plans; implement production, productivity, quality, and customer-service standards; resolve problems; complete audits; identify trends • Develop operations systems by determining product handling and storage requirements; develop, implement, enforce, and evaluate policies and procedures; develop processes for receiving product, equipment utilization, inventory management, and shipping • Analyze and improve organizational process and workflow, employee and space requirements, and equipment layout; implement changes • Maintain safe and healthy work environment by establishing, following, and enforcing standards and procedures; complying with legal regulations • Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations • Accomplish operations and organization mission by completing related results as needed • Meet or exceed operations labor budget expectations • Manage staff levels, wages, hours, contract labor to revenues • Responsible for all department managers and supervisors, with review/approval responsibility for all operations employees • Establish contracts and pricing and ensuring proper maintenance and serving as primary liaison with utilities and local government agencies, such as fire, police, health, and safety agencies • Manage relationships with key operations vendors • Track vendor pricing, rebates, and service levels • Review and approve operational invoices and ensure they are submitted for payment • Serve as primary point of contact when there are customer issues related to product quality, customer service, or accidents. • Communicate customer issues with operations team and devise ways of improving the customer experience, including resolving problems and complaints • Work closely with President and management team to set and/or implement policies, procedures, and systems and to follow through with implementation. • Communicate all operating policies and/or issues at department meetings • Work closely with the inventory manager and team to perform analysis of our inventory and ensure we are utilizing our inventory effectively, purchasing the correct product and maintaining solid inventory data • Communicate with legal counsel and safety department to ensure all processes remain compliant with OSHA health and safety regulations and other governmental regulations

* Responsible for overseeing all aspects of the brand including developing brand strategies, promoting brand growth and expansion, implementing strategic planning, overseeing production and product development as well as using a variety of data to drive volume and profitability * Assists customers with technical expertise regarding products and model offerings. * Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers' expectations and to build the credibility of brand * Coordinated social and digital media content as well as posted to online communities. Created and managed paid advertisements on social media platforms and ad words. * Worked with research and development, the external design team or the vendor to ensure that new products were developed to meet cost, quality and margin requirements. Worked with international teams to ensure that new products meet international market requirements where applicable. * Oversaw developing product lines based on defined marketing strategies and objectives. * Analyzed and submitted sales forecasts, relevant financials and reporting on product sales * Created and managed promotional collateral to establish and maintain product branding * Managed the budget for advertising and promotional items * Managed all warehouse activities in support of operations including to receiving, storing, picking, and shipping materials. * Organized events such as product launches, exhibitions and photo shoots. * Oversaw all Athlete/Team/Event sponsorship and operations. Including Sponsored Pro/Amateur athletes, Sponsored Pro/Amateur Teams, local cycling clubs, Brand Ambassadors, and Sponsored Events.

Janus Cycle Group 2019 - 2022 Purchasing & Supply Chain Coordinator October 2020 - February 2022 • Develop, lead and execute purchasing strategies • Collaborates with other departments and leadership to identify and develop needs and requirements for equipment, materials, products, and acceptable substitutions. • Track and report key functional metrics to reduce expenses and improve effectiveness • Assesses current material availability; reasonably predicts future availability based on the market, delivery systems, and other variables. • Forecast price and market trends to identify changes of balance in buyer-supplier power • Monitor and forecast upcoming levels of demand • Prepares and presents market conditions and merchandise cost reports. • Seek and partner with reliable vendors and suppliers • Determine quantity and timing of deliveries • Resolves grievances with vendors, contractors, and suppliers. • Prepares and processes purchase orders and requisitions for materials, supplies, and equipment. • Maintains and/or implements purchasing and recordkeeping systems. • Acts as the company’s representative in negotiations with suppliers. • Coordinates removal or disposal of surplus materials. Brand Manager Knight Composites, June 2019 - Februrary 2022 • Responsible for overseeing all aspects of the brand including developing brand strategies, promoting brand growth and expansion, implementing strategic planning, overseeing production and product development as well as using a variety of data to drive volume and profitability • Assists customers with technical expertise regarding products and model offerings. • Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brand • Coordinated social and digital media content as well as posted to online communities. Created and managed paid advertisements on social media platforms and ad words. • Worked with research and development, the external design team or the vendor to ensure that new products were developed to meet cost, quality and margin requirements. Worked with international teams to ensure that new products meet international market requirements where applicable. • Oversaw developing product lines based on defined marketing strategies and objectives. • Analyzed and submitted sales forecasts, relevant financials and reporting on product sales • Created and managed promotional collateral to establish and maintain product branding • Managed the budget for advertising and promotional items • Managed all warehouse activities in support of operations including to receiving, storing, picking, and shipping materials. • Organized events such as product launches, exhibitions and photo shoots. • Oversaw all Athlete/Team/Event sponsorship and operations. Including Sponsored Pro/Amateur athletes, Sponsored Pro/Amateur Teams, local cycling clubs, Brand Ambassadors, and Sponsored Events. Sales Manager Merlin Metalworks, Jan 2019 - Sept 2019 • Provide an excellent customer experience for both wholesale and consumer retail customers • Manage customer questions and support via phone, email, web chat and social media • Achieve growth and hit sales targets by successfully managing the sales team • Implement strategic business plan that expands company’s customer base and ensure its strong presence • Presented sales, revenue and expenses reports and realistic forecasts • Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs • Reviewed and entered wholesale customer purchase orders, process shipments, track freight and create invoices • Worked with dealers and credit managers on customer terms • Assisted with returns & exchanges. Create credit memos • Communicated with freight forwarders, customs brokers and fulfillment house • Stay updated on product knowledge and industry standards • Assisted with trade show planning, set up and breakdown • Worked within Quickbooks & Squarespace

* Thoroughly assists customers in selecting product and accessories. * Provides customers with thorough information in their potential bike selections. * Answers phone calls cheerfully and professionally, ensures immediate assistance is given, and manages short hold times. * Assists in maintaining a clean store environment. * Assists in keeping merchandise organized and straightened, maintaining store cleanliness, and ensuring correct product placed and tagged.