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Bradley Margol: Marketing Professional | E-commerce | Merchandising & Design | Customer Service in Atlantic Beach, Florida

Bradley Margol

Marketing Professional | E-commerce | Merchandising & Design | Customer Service
Atlantic Beach | United States
Skills

No information

Interests
Music
Yoga
Running
Surfing
Reading
Traveling
Industries
Fashion
Lifestyle
Outdoor
Run
Skate
Snow
View all
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Freelance Marketing Consultant

Freelance Marketing Consultant

Freelance Marketing Consultant | 06/2020 - Current

Experienced marketing professional with an MBA and deep knowledge of the sports and active lifestyle industry currently looking for new opportunities.
Image Urban Armor Gear

Urban Armor Gear

Channel Marketing Manager | 03/2018 - 04/2020

Managed the planning and execution of marketing initiatives for all sales channels to drive demand and retention • Direct-To-Consumer Webstore: maximized conversion by optimizing the UX of the customer journey across touchpoints and utilizing A/B testing: Webstore navigation and content, e-mail (campaigns & automated flows), SEM, prospecting, retargeting & social • Managed webstore merchandising: set up new products, created collections, managed SEO, adjusted pricing, and monitored inventory • Spearheaded Go-To-Market Calendar to create cohesive messaging in order to maximize the performance of campaigns and promotions across all appropriate touchpoints • Briefed the creative team on the necessary marketing deliverables needed for campaigns, promotions, and other initiatives • Increased Webstore Sales YOY by 82% • Executed marketing initiatives to support wholesale partners: marketing collateral, displays, and account-specific assets & activations
Image Swell

Swell

Marketing Manager | 02/2017 - 02/2018

Planned and managed marketing campaigns, promotions, and optimized UX to maximize customer acquisition, retention, and AOV • Managed a $600K digital marketing budget and achieved an average monthly ROAS of 550% • Increase customer acquisition through prospecting campaigns, paid search, influencer programs & affiliate partnerships • Maximize customer retention through email campaigns, loyalty programs, VIP customer promotions, and retargeting
Image Oakley, Inc.

Oakley, Inc.

Global Marketing Manager | 01/2016 - 01/2017

Led the positioning, strategy, Go-To-Market planning and execution for the Snow, Sportswear and Surf product categories • Managed the global launch campaign for the introduction of Oakley’s snow helmets, resulting in over $10M of revenue the first season • Managed campaigns across all channels for the Snow, Sportswear, and Surf product categories, a $300M business globally
Image Quiksilver

Quiksilver

National Marketing Manager | 10/2014 - 01/2016

Head of US brand marketing. Managed all US marketing activations, such as media planning, in-store marketing, events, and PR • Managed a $4M budget for media planning, brand activations, and retail marketing to drive demand in the US
Image Quiksilver

Quiksilver

Global Product Marketing Manager | 10/2013 - 10/2014

Led product marketing coordination between design, merchandising, creative, and regional sales and marketing teams • Managed the product marketing aspects of campaigns and marketing collateral: determined messaging for product features, points of differentiation, consumer benefits, and worked with 3rd party brands on messaging of proprietary technology used in Quiksilver products
Image Quiksilver

Quiksilver

Global Product Developer | 07/2011 - 10/2013

Developed and managed seasonal product lines from concept to bulk production for Men’s Bottoms and Accessories
Education history
Image Rady School of Management, University of California San Diego

Rady School of Management, University of California San Diego

Master Of Business Administration | 2009 - 2011

Image University of California Santa Barbara

University of California Santa Barbara

Bachelor of Arts | 2004 - 2008

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291