Brandon Collett: VP Sales in Salt Lake City, UT
Brandon Collett
VP Sales
Salt Lake City | United States
Skills
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Summary
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Activity
Projects
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Work experience
Flycraft
VP Sales | 11/2014 - Current
- Developed and managed sales and marketing strategies that increased sales from $100,000 per year to $3,200,000 in 4 years
- Built Flycraft's direct to consumer sales platform which led to Flycraft being the top selling boat in fly fishing as well as one of the most recognized brands in the industry
- Integrated successful tools such as Shopify, Klavio, Google Adwords and many other programs to build the brand's sales and and marketing strategies
- Attended, as well as executed planning, marketing, staffing, logistics, and sales for over 65 consumer trade shows
- Built and managed and incredibly successful Kickstarter campaign that generated over $140,000 is just two weeks and lead to Flycraft being known worldwide
Contour
Product Manager | 04/2014 - 10/2014
- Developed new Contour camera specifically for sportsman (hunters/anglers)
- Managed production and design of all components for scheduled release date
- Developed sales strategy for new product
- Developed marketing strategy for Contour Sportsman
Contour
Channel Support Account Manager - Specialty and Outdoor | 04/2014 - 10/2014
- Personally in charge of any and all US specialty retail sales
- Helped develop and implement national sales strategy for both inside and outside sales
- Managed key accounts
- Helped develop marketing strategy and events for specialty/sportsman
- Built and managed Contour's sales rep force nationwide
Accessories
Assistant Buyer | 06/2013 - 01/2014
- Placed retail and closeout orders with a number of accessories vendors sold on Backcountry.com, Dogfunk.com, Competitive Cyclist.com, Departmentofgoods.com, and Steepandcheap.com
- Merchandised products across categories and sites to best display them
- Worked with vendors and marketing to create promotions
- Worked with Flash Sales team to generate closeout inventory collections each week to sell on outlet sites
- Worked with Photography and Video staff to create many banners and videos for feature products, product reviews, instruction and promotions

Backcountry.com
Gear Guru - Customer Service | 11/2011 - 06/2013
- Internal Customer Service Representative specifically tasked with answering questions for and training Customer Service on certain product categories including: Snowboarding, Fly Fishing, Camp/hike, and Paddle
- Answered questions from our Customer Service Representatives via e-mail and chat on a daily basis.
- Trained CS on specific product areas in clinics
- Created gear training guides for the internal CS blog
Four Seasons Fly Fisher
Salesperson, Marketing, Guide | 06/2010 - 11/2011
- Worked on advancing Google placement
- Head of Internet Marketing
- Composed and sent all newsletters
- Ran blog and Facebook
- Coordinated and promoted the 2010 and 2011 Heber Valley Fly Fishing Festival
- Represented Four Seasons at multiple trade shows and expositions
- Worked as a sales person and in customer service at the store
- Guided fly fishing trips
The Online Fly Shop
Manager | 07/2010 - 11/2011
- In charge of all orders and shipments
- Personally added all new products and changes to TheOnlineFlyShop.com
- Implemented successful marketing campaigns
Scott Markewitz Photography
Intern, Marketing | 01/2010 - 08/2010
- Managed and create content for company social media - Facebook fan page and Blog
- Researched and initiated contact with new clients
- Maintained relationships with existing clients
- Promoted launch of new print website
- Created flyers and advertising campaign for the Scott Markewitz Photography Workshop
- Went to Switzerland, Liechtenstein, France and Spain for two weeks summer of 2011 to assist with a Salomon catalog shoot
Octagon Sports Marketing
Intern | 06/2009 - 08/2009
- Created and managed social media for Octagon athletes and brands
- Wrote proposals for: On The Job: Michael Phelps, Webisode Series; Hannah Teter Documentary; Female Snowboarding television show; User-generated video and blogging contests for theswimchannel.com
- Helped develop strategic partnerships with online partners
Magic Falls Rafting Company
Filmer and Video Editor | 06/2006 - 08/2009
(video boater)
- Whitewater Guide
Option Snowboards
Athlete | 11/2007 - 03/2009
Sponsored Snowboarder

Backcountry.com
Intern | 01/2008 - 05/2008
- Designed and managed personal athlete web pages and various other social mediums
- Analyzed consumer behavior using tracking codes to see the relationship between product sales and sponsored athletes
Sunny Breeze Boardsports
Salesperson | 09/2004 - 01/2006
Created and promoted various events such as the annual Sunny Breeze Summer Rail Jam
Education history
Westminster College
Bachelor's of Science | 2008 - 2010
Connections
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