Brandon Teske: Business Strategist/Consultant in Fountain Valley, CA

Business and marketing strategist focusing on small to medium sized businesses with growth opportunity and optimization of business activities. E-Commerce Client E-commerce organization responsible for the design, manufacturing and distribution of custom merchandise for various internet personalities (social media influencers). Marketing management: Research, design and implement free shipping program resulting in a 46.93% increase in website conversion. Email marketing: Design and implement email flows to capture website customers that did not make a first-time purchase resulting in the contribution of 2.84% in total sales from a single output. Financial specialist: Guide management through a financial restructure of spending and budgeting while decreasing total expenses by 32.21% and increasing profits by 28.53%. Influencer marketing: Identify, contact, and oversee on-boarding orientation process of new clients resulting in the addition of four new clients in three months expanding the target market by more than five million people.

Strategic marketing: Financial promotion analysis illustrating effectiveness of all promotional activities including a strategic plan to optimize future performance (KPIs include discounting, time series analysis, profitability pre and post promotion, and ROI). Store financial reporting: Designed sales metrics strategically focusing on operational performance and profitability (KPIs include units per transaction, average transaction, customer transactions and net vs. gross sales). Digital analytics: Worked with digital media specialist to creating measurement spreadsheets analyzing digital marketing performance (KPIs include brand engagement, user generated content frequency). Strategic planning: Created and implementing a local store marketing strategy optimizing operational performance focusing on store location and individual target markets. Menu profitability: Created and provided analysis of individual item and product category profitability while accounting for discounting and other promotional activities. Bundling discounts Created and implemented breakfast and lunch bundled discount offerings resulting in increased average transactions and reduced end of day waste (KPIs include conversion, average transaction, customer traffic, total net sales and waste reduction). Forecasting management Forecasted store sales and customer traffic for future promotions with anticipated performance over a period with anticipated ROI.

Strategic marketing: Created and executed a marketing campaign increasing customer traffic increasing total sales between 5% and 24 % among participating stores. Market analysis: Responsible for analyzing all campaigns and implementing changes to optimize marketing and promotional activities. Market research: Conducted research to identify primary market segments and other potential market segments creating new growth opportunities. Customer service management: Designed and partnered with a third-party vendor to implement the organization's first loyalty program providing the organization with consumer behavior purchasing frequency habits. Product management: Measured all products sales trends providing critical information for the discontinuation or creating seasonal opportunities for all product offerings. Demand planning: Provided sales projections for all new products prior to coming to market and providing pricing strategies.