Jason McCormick: Former Head Of Investor Relations at Trust Me Vodka | 38 Years of Building Brands | Top Performing CPG in Carlsbad, California
Jason McCormick

Former Head Of Investor Relations at Trust Me Vodka | 38 Years of Building Brands | Top Performing CPG
Carlsbad | US
Interests
Music
Travel
Sports
Food
Community service
Industries
Lifestyle
Moto & Powersports
Music
Snow
Surf
Summary
Activity
Projects
No information
Work experience
Trust Me Vodka
Head Of Investor Relations | 04/2017 - 03/2023
● Directed operations for 20,000 investor shareholders across the US, Canada, and Europe, focusing on growth, market awareness, and brand building in the competitive alcohol brand category.
● Oversaw coordination of facility and image security for product sales in 20 states and worldwide distribution.
● Improved investor communication and experience in diverse socioeconomic regions with geographic limitations through innovative social media strategies.
● Facilitated the acquisition of shares to raise $20M in four years while ensuring network stability and communication access.
Monster Energy
Motorsports International Manager | 09/2007 - 04/2010
● Aligned over 9,500 professional and amateur athletes globally to promote a lifestyle-centric beverage brand.
● Managed a $55M marketing budget, ensuring clear goals and effective communication across diverse, cross-functional teams.
● Developed the company website and the Monster Army program, engaging 20+ action sports athletes to enhance brand visibility.
● Created marketing books for Summer and Winter X-Games, integrating product placements in TV and video segments.
Utopia Optics Intl
Marketing Director | 11/2004 - 08/2007
● Steered operations and oversaw all aspects of marketing with a team of nearly 50 employees.
● Maintained a $12M inventory and managed over 130K square feet of facilities.
● Served on the Board of Directors, setting strategies, overseeing management, and protecting
shareholder interests.
SPY
MX Segment Team Marketing Manager | 10/1997 - 11/2004
● Directed operations and administration for professional and amateur moto teams, leading a team of 85 elite athletes.
● Traveled to events 44 weeks per year to ensure cost-effective implementation of competitive sales strategies.
● Boosted yearly revenue by 20% through continuous program improvements and restructuring.
● Cultivated products based on trust and reliability, leading to high retention, promotion rates, and customer satisfaction.
No Fear
Sports Marketing Director of Cycling | 03/1998 - 03/1999
● Led a team to deliver strategic plans integrating training, materials, leadership, personnel, and facilities for all aspects of cycling.
● Overhauled marketing direction, synchronizing efforts for $30M in revenue within the first year.
● Secured funding for a defunded cycling division through operational cost analysis and strategic
presentations.
Kawasaki Motors Corp., U.S.A.
Key Account Service & Event Coordinator | 03/1995 - 10/1997
• Direct contact and support for IDB and chainstore bicycle sales
• Warranty repair team coordinator
• Special event marketing
Education history
University of Pittsburgh
California State University San Marcos
BS | 1995 - 1997
Dana Hills High School
Diploma | 1985 - 1987
Connections
Companies (0)
No information