Brenna Neves: Media Communications Manager in Novato, CA
Brenna Neves
Media Communications Manager
Novato | United States
Skills
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Interests
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Industries
Outdoor
Summary
Activity
Projects
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Work experience
Alturas Wildlife Sanctuary
Media Communications Manager | 02/2023 - Current
- Head of marketing, overseeing strategy and execution across all channels.
- Social media management, content creation, and performance analysis.
- Digital design for web and social media, including photography and videography.
- Storytelling and copywriting for marketing collateral and campaigns.
- Analytics reporting and community outreach to support brand awareness.
- Coordinate fundraising efforts and oversee sanctuary fundraising campaigns.
Ram's Gate Winery
Marketing Associate & Social Media Manager | 05/2022 - 02/2023
- Conceptualize and implement all content creation, planning, copywriting, scheduling, data analysis, and reporting to sustain an online presence that
attracts and maintains audience engagement across all platforms.
- Brainstorming and executing photograph and video content in the field
and studio utilizing drone piloting, photography, videography, and editing
skills to put forth in social media and email marketing.
- Monitor and track online trends to maintain relevance, design, content,
and copy of the email and social media campaigns.
- Collaborate with cross functional teams to develop marketing campaigns
to ensure email and social media collateral are in alignment with the vision
of the winery.
- Led, developed, designed, and executed the creation of campaigns with revenues at $40k+
Alturas Wildlife Sanctuary
Social Media Intern & Wildlife Volunteer | 12/2021 - 02/2022
- Researched relevant data analytics and formulated a social media strategy
to optimize maximum engagement from followers each day, resulting in a measurable increase of 661% (16,785) accounts reached, 2,797%
(13,000) accounts reached that weren't following the instagram, and 948% (1,677) accounts engaged within one month.
- Solely responsible for planning, photo editing, designing, copywriting,
and managing daily content creation for social media to generate more
audience interaction.
- Utilize digital design skills to create unique and one of a kind images, instagram stories, and campaign posters to increase engagement and monthly donations.
- Serve as a trusted customer service representative responding to questions, concerns, donation inquiries, etc. via the sanctuaries social
media inbox.
EXPERIENCE CONTINUED
Marin Living Magazine
Editorial & Social Media Intern | 03/2021 - 08/2021
- Worked directly with co-founder & creative director assisting with editorial and social media pieces.
- Collaborated with the creative director to spearhead research and preparation of article information, tags, and hashtags.
- Conducted data research and fact finding to copyright articles and social media posts that reach 90,000 homes within the Bay
Area along with 3,130 instagram followers.
- Reviewed articles submitted by independent writers by fact, grammar, and spell checking pre-publication.
San Franpsycho
Social Media Coordinator | 09/2018 - 05/2019
- Systematized social media platforms by maintaining and amplifying online presence using community engagement, analytic analysis, and content creation to engage with 22,000 instagram followers. As a result there was an increase in online product
sales and in store foot traffic.
- Put forth creative ideas by designing, compiling, color coordinating, planning weekly social media content, and copywriting all
posts utilizing exceptional writing abilities.
- Created product descriptions using written/verbal communication skills, uploading product images, and copywriting blog posts for D2C website.
- Coordinated weekly marketing meetings with the creative team by presenting weekly agenda, content, and engagement analytics.
- Utilized social media analytics and marketing tools, such as Mail Chimp and BigCommerce, to track customer engagement and advertise upcoming promotions.
Education history
San Francisco State University
BA
Santa Rosa Junior College
AA
Connections
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