Bret Fredrickson: Co-Founder in Chula Vista, CA

SoftSkate produces a foam grip for skateboards and longboards which serves riders looking for a grip tape alternative. We have recently launched our own skateboard line complete with SoftSkate brand grip. Successfully raised over $5K on Kickstarter.com to launch our unique brand of skateboards.

At Cashie Commerce, we’re dedicated to providing customers with an easy solution to build and manage successful social, mobile and online stores. To do this, we focus our efforts in three areas: Sell anything: enabling you to sell any type of product, be it a physical or digital good. Sell anywhere: managing multiple storefronts from your Cashie Commerce account. Helping you grow: continuing to refine and develop the tools you need to increase your sales.

• Administered WordPress site including content and ad management • Increased AdSense revenue by 200% in five months using content and keyword strategy • Created and managed company social profiles, growing Facebook page to over 40K likes • Managed SEO and content vendors leading to top keyword rankings and 1500% increase in organic traffic

• Developed and executed Facebook advertising campaigns with CPC as low as $.01 • Built sales funnels to collect leads and drive product revenue • Created and managed company social profiles, growing Facebook page to over 190K likes • Curated content strategy that has led to reach of up to 400K uniques per post • Authored blog, driving up to 2K visits from social channels per post • Maintained and exceeded social KPI's through Facebook Insights and Google Analytics reports • Generated 10,000 email subscribers through Facebook promotions and home page • Coordinated weekly email campaigns leading to 30% open rates and 11% CTR

Responsible for planning and hosting Startup Grind events, which have included VC Greg Horowitt and author James Fowler. Contributor for StartupGrind.com

• Managed and led media buying for radio, print, and online with monthly budgets of $10K-$15K • Conducted psychographic research of transitioning veterans to determine viable internet advertising options • Created online advertising strategy using banner ads, which increased web traffic by 50% • Designed collateral for online education product which was distributed to over 500 vet centers nationwide • Developed copy for collateral, advertising, social, and web content

• Authored and drove creative direction for collateral, technical documentation, and web content • Collateral was used to sign two top automotive companies as clients • Maintained excellent communication between engineering and sales team regarding software updates, technical documentation, and market strategy

• Directed all company events while negotiating vendor contracts and managing budgets in excess of $30,000 • Implemented Marketing campaigns through the use of e-marketing and Salesforce.com to increase brand awareness • Designed and developed company collateral to facilitate services, mission & vision statement, and brand • Responsible for employee investment initiatives including contests, giveaways, and the implementation of the company newsletter and employee spotlight

• Received inbound calls from existing and potential clients • Analyzed and solved technical issues for Go Daddy products • Reviewed customer accounts, recommended and sold products & services • Met and exceeded sales goals of $2000 per week and surpassed performance standards

• Proactively generated revenue through outbound sales calls • Developed and retained client relationships • Brought in $60,687 in new season ticket sales • Actively participated in leadership and fan experience events