Outdoor

Developed product strategies to support distributors in more than 70 countries. Implemented processes to support Sales and Marketing to better serve the different international markets. Strong knowledge of global Outdoor Apparel and Footwear Markets.

• Specialized in creating specific product lines for the largest distributor markets including Russia, Chile, Hong Kong and United Arab Emirates.
• Attained a 20% year over year sales increase in Russia due to focused approach.
• Created distinct and customized product lines for Europe, the Middle East, and Africa (EMEA) and Latin America, Asia Pacific (LAAP) Distributor markets.

Global Product Line Director - International Markets

Managed Local product lines specific to Europe, China, Japan and Korea Subsidiaries.
Developed product strategies to support global subsidiaries in the four key markets. Implemented processes to support both Global and Local Merchandising, Design, Sales and Marketing to better serve the local markets. Strong knowledge of internal and regional organizations.

• Worked on expanding into new International markets in Russia and Asia (China, Malaysia, Singapore, Taiwan, Philippines, Thailand and India.
• Specialized in converting markets from distributor to subsidiary models in Japan and China.
• Created distinct and customized product lines for Europe, the Middle East, and Africa (EMEA) and LAAP Distributor markets.

International Merchandising Manager - International Markets

Find out detailed information about Brian Finlayson,  in Portland, OR

Brian Finlayson: in Portland, OR

Brian Finlayson

COLUMBIA SPORTSWEAR COMPANY

COLUMBIA SPORTSWEAR COMPANY

University of Oregon