Brian LaCourse: Director of Marketing in Carnation, WA
Summary
Activity
Projects
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Work experience
Ironmaster LLC
Director of Marketing | 11/2020 - Current
Ironmaster has been designing and producing home gym strength training equipment since 1978. Having the opportunity to head the marketing effort across every channel is rewarding, challenging, and a tremendous honor.
DONUTS INC
MARKETING MANAGER | 05/2019 - 05/2020
SAP CONCUR
SENIOR PRODUCT MARKETING MANAGER - contract | 08/2018 - 04/2019
SanMar
Online Product Merchandising Specialist | 11/2010 - 09/2015
• Lead setup and merchandising for SanMar’s first retail ecommerce website
• Produce and publish content for SanMar.com via proprietary content management systems, in support of 65,000 SKUs
• Create 150 page process manual, including design and technical writing
• Plan, organize and execute complex projects across multiple departments while meeting deadlines and ensuring quality
• Analyze and improve administrative tools, processes and data delivery
• Audit SanMar.com for data accuracy and function by SQL queries and custom reports
• Supervise and delegate tasks to team
K2 Sports
Social Media Marketing, Production Artist (independent contractor, part-time) | 01/2010 - 12/2010
• Social media and email campaign statistics reporting
• Compare metrics of external links to URLs and domains for 5 different sites using SEOmoz
• Processed and published product images for Zootsports.com
Commercial Brokers Association
Research Associate, Account Manager, Event Coordinator | 08/2006 - 07/2008
• Instruct members on technical website information for industry accredited course and daily support
• Attend conferences and industry events and act as primary business representative
• Create collateral and email newsletters
• Photograph properties, manipulate images for use in print and online
• Research commercial real estate properties
• Manage online image database
Extremely Board
Marketing Specialist/ Assistant Buyer | 06/2005 - 10/2006
• Development and implement marketing strategy, specifically a customer loyalty program
• Design magazine advertisements, email newsletter campaign and point of purchase collateral
• Update and maintain website and online inventory
• Meet with reps to review new lines, determine and place orders
Education history
Central Washington University
Bachelor of Arts | 2000 - 2004
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