Brooke Gruwell: Social Media Marketing Manager in Costa Mesa, CA

• Create, curate and manage all published content (images, video and written). • Review social media analytics to ensure campaigns remain focus and effective. • Implement new strategies on all social media platforms, to target specific audiences. • Evaluate customer feedback and online testimonials with timely responses.

• Established the In-house Marketing Manager Position. • Managed all web design, print collateral, and social media platforms. • Created relevant content for all social media platforms (Facebook, Instagram, Twitter, and Pinterest). • Designed property websites and reviewed page maintenance on monthly basis. • Acted as main point of contact for all outside vendors and clients.

• Assisted in managing the digital presence including, social media, email marketing and content writing. • Monitored conversations across all social channels and interacted with guests where appropriate. • Curated high-quality content for all social media accounts (Instagram, Facebook, Twitter) and blog. • Organized in-house events, photo shoots and live social coverage. • Fostered relationships with industry related influencers.

• Assisted marketing projects such as photo shoots, videos and conceptualizing graphic designs. • Analyzed competitor activities to plan counter strategies. • Improved social engagement, exposure, and lead opportunities. • Assisted with monitoring all online audiences and gave feedback when necessary.