Bryce Maxwell: in Salt Lake City, UT

-Manage KTM Junior Supercross Challenge (KJSC) -Managed KJSC budget, staff, website, selection process, and program analysis -Worked with program sponsors to fulfill contract obligations -Negotiated new program sponsor contracts -Reinforced awareness and Ready to Race KTM brand promise -Steered brand image within programs, corresponding assets, and communication pieces -Canadian Marketing Support -Organized/ Created KTM Canada Marketing Plan -Planned KTM Canada Trade Show Plan (MMIC) -Assisted in defining direction for KTM Canada Ride Orange Demo Program -Managed Media Communications and Strategy (Press Releases/ Social Media) -Ride Orange Demo Program Support -Planed and scheduled demo events -Location scouting -Provided a positive customer experience -Collected and analyze customer data -Assisted with activating demo -Managed KTM RC CUP program -Handled athlete request -Distributed race information -Built summary for PR team -Assisted with teardown and set-up -Managed social media channels at the race Accomplishments: -Streamlined KJSC registration and selection process (3-4% increase in program submissions) -Secured additional sponsorships -Developed race weekend procedures to increase efficiencies -Improved the look and feel of the program to run like a true race team -Developed efficient lines of communication with participants (new website development) -Created lifetime experiences for over 300 racers and their families MARKETING COMMUNICATIONS SPECIALIST -Managed KTM marketing projects with design agency -Managed brand image during creation and use of assets and communication pieces -Oversaw the creation and distribution of KTM marketing assets to dealers and district sales managers -Maintained lines of communication between sales, marketing, and dealers -Negotiated ad buys, study analytics, develop reporting process using Google Analytics -Tracked KTM presence in print and online -Contributed to marketing activity plan -Assisted with media outreach -Implemented and monitor KTM Corporate Identity Accomplishments: -Developed current weekly media recap for management to preview and sales to share with dealers -Created advertising Analytics Tool to show the ROI of advertising spend -Co-developed current project management protocol used to manage KTM projects -Activated various sales promotions thru strategic advertising campaigns which resulted in increased sales

Supervise event, manage venue contractors, consult with mountain staff, develop event formats and schedules, engineer event marketing and promotions, and coordinate safety. I'm also part of the USASA Freestyle Commission. We develop training materials, specs, and formats for USASA freestyle events. In the past several years I've not only developed training materials but have been training regional and national level judges.