Byron Bergsto: in Orange, CA
Byron Bergsto
Orange | United States
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Summary
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Work experience
Action Sports
Sales Manager / Vans | 02/2019 - 02/2021
Lead a team of 13 independent contractors to sell footwear, apparel and snowboard boots within our Action Sports wholesale
business on the West Coast (Rockies to the South Pacific). Responsible for building measurable goals, programs and tactics to achieve the seasonal brand strategy, provide detailed input during the go to market process, deliver sales tools to the team within the sell in calendar. Also, building monthly forecasts to achieve financial plan, help direct assortment plans and drive marketing
initiatives within the commercial marketplace.
Vans & Captain Fin Co
Sales Rep | 07/2011 - 02/2019
Southern California territory
Manage men's, boy's and women's apparel within the independent wholesale business, including national account experience.
Provide detailed sell in and sell thru results to management, achieve seasonal goals and directives.
Identity Board Shop
General Manager | 05/2001 - 03/2010
Buena Park
Responsible for overseeing the day-to-day operations of 3 retail locations plus ecom, receiving department, hard goods buying,
athlete management and advertising. Promoted multiple times throughout employment.
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