Byron Bergsto: in Orange, CA

Lead a team of 13 independent contractors to sell footwear, apparel and snowboard boots within our Action Sports wholesale business on the West Coast (Rockies to the South Pacific). Responsible for building measurable goals, programs and tactics to achieve the seasonal brand strategy, provide detailed input during the go to market process, deliver sales tools to the team within the sell in calendar. Also, building monthly forecasts to achieve financial plan, help direct assortment plans and drive marketing initiatives within the commercial marketplace.

Southern California territory Manage men's, boy's and women's apparel within the independent wholesale business, including national account experience. Provide detailed sell in and sell thru results to management, achieve seasonal goals and directives.