Cait Wilson: Senior Research Manager in Oakland, CA

• Manages a portfolio of research projects valued at 5.3 million annually. • Responsibilities include research design, interview guide and survey development, data collection, analysis, reporting, and presentations. Facebook Wellbeing Product Development > assessed how technology usage (e.g., social, gaming, streaming, TV) impacts health and wellness. Google Business Messaging Concept Testing > through IDIs evaluated interest in new product features prior to product launch. WhatsApp MaxDiff > determined factors that contribute to quality messaging interactions between large businesses and consumers. Facebook, Facebook Dating, and Google Nest Brand Health > tracked key KPIs over time. YouTube Policy & Program Development > gauged BIPOC content creators’ pain points to inform policies and partner programs.

• Dissertation research led to $150,000 in new funding. • Lead researcher of full-service survey research for a variety of clients. • Research Design > designed surveys based on clients’ needs. • Data Analysis > analyzed survey data. • Client Presentations > successfully presented key findings to clients, stakeholders, and academics. • Client Relations > established and maintained positive relationships with clients. • Management > mentored a doctoral and master's student responsible for data analysis and reporting. To date, has published 9 peer-reviewed journal articles, 3 textbook chapters, and 4 magazine articles.

Wrote online market research and insights blog content for the Research Insighter Example content: • Twitter Social Ads > how eye tracking, facial coding, and virtual shopping is being used to inform online advertising • eBay Branding > the evolution of the brand, consumers’ perceptions of the brand, and messaging development • Sephora Cross-Channel Experiences > how Sephora creates relevant cross-channel experiences for consumers • LEGO Segmentation > how LEGO segmented consumers using their shopping mindsets in the path to purchase

• Lead doctoral student in charge of project management for a large research grant ($500,000). • Participant Recruitment > recruited participants for IDIs, experimental studies, and surveys. • Survey and Interview Guide Development > developed surveys and interview guides based on research objectives. • In-Depth Interviews > moderated in-person, virtual, and telephone interviews. • Data Analysis > analyzed qualitative and quantitative data for key insights. • Reporting > reported key findings via research reports and peer-reviewed journal articles. • Presentations > successfully presented to technical and practical audiences including grantors, academics, and stakeholders.

• Manulife Survey Design ? assisted in the development of a survey and performed A/B survey testing to identify drivers of positive survey experiences for research participants. • GRBN Market Research Handbooks ? contributed to two market research handbooks (101 Tips to Improve the Research Participant User Experience and ROI of Insights) and ensured the written quality of the handbooks.

Wrote online insights blog content for the Fuel Cycle blog • Lyft, Uber, & Expedia User Experience and Accessibility ? how technology can be more accessible for consumers with disabilities. • Cultural Competence ? how cultural competence is crucial to doing business in the global economy.

Analyst for ad hoc projects using video research and edited showreels of customers’ video responses • Marketing Strategy ? informed the strategic direction of a corporate responsibility marketing campaign for a confectionery company. • Customer Journey ? identified shapewear purchase drivers to inform product development, packaging, and planogram layouts.