Caitlin Evvard: Board Chair, Marketing and Communications

2014-Present MARKETING COMMITTEE (2014-PRESENT) BOARD CHAIR, MARKETING AND COMMUNICATIONS (2015-PRESENT) Catapult is dedicated to providing young professionals who live or work in the Seacoast area with unique and valuable opportunities to enhance personal and professional development. Catapult's career development programs and social events are a phenomenal way for you to make connections, grow professionally, and make an impact in our community. Responsible for managing Catapult’s external marketing and communications efforts. I also lead a team of volunteers who are responsible for creating brand awareness, promoting events and key messages, and connecting with local community members.

Inbound Manager (2015-Present) Digital Media Manager (2013-2015) Digital Media Strategist (2010-2013) Rapidly advanced to position managing digital communications and marketing strategy for some of Calypso’s largest clients. Lead development and execution of strategic inbound marketing campaigns, including social media, blogging, search engine optimization (SEO), lead generation, email marketing, and marketing automation. Manage content and social media strategy for the agency. Develop and maintain annual content calendar. Oversee development of content materials, including blog posts, social media messages, content offers, landing pages, and emails. Collaborate with internal team members to ensure key messages are communicated externally in an appropriate, timely manner. Plan communications and marketing strategy to increase awareness and generate new business.Support sales and business development initiatives. Ensure sales and marketing activities align to meet objectives.

Worked with leadership to optimize the company’s online presence to increase brand awareness and drive sales. Led redesign and relaunch of the company’s ecommerce website on new content management system. Achieved a 700 percent increase in website traffic and 100 percent increase in online product orders within first twelve months.

Served as social media and SEO strategist, content creator, and campaign coordinator for both agency and client initiatives. Developed social media plans and competitive SEO strategies for clients in technology, retail, and hospitality. Monitored campaign performance and reported on results.